MASTERCARD® AUDIENCES

31,329,298Monthly Hotline $110.00/M
12,531,719Email Addresses $150.00/M
18,797,579Facebook Users INQUIRE
A World Beyond Cash®

For the first time ever, target consumers with Mastercard® Audiences.  Every day, everywhere consumers are pulling out their Mastercard® to purchase everything from apparel and travel to entertainment and small business supplies plus everything in-between.          
     
The credit card industry has a huge effect on everyday life in the U.S. with credit cards being more popular than cash.  Credit card ownership and usage are up due to benefits such as convenience, easy access to credit and universal acceptance. A Statista survey carried out in June 2018 revealed that 83 percent of Americans between 30 and 49 years own a credit card.

Mastercard® Audiences gives marketers the ability to target any consumer audience via email, Facebook, and direct mail.
 
Additional Mastercard® Audiences, along with a full suite of enhanced elements, available for additional segmentation - please inquire.
Mastercard® Audiences include the following selectable categories:
- Apparel:
3,539,718Children's =
3,501,619Men's =
4,910,996Women's =
3,677,285Women's Luxury =
- Automotive:
3,435,966In the Market for New/Preowned =
13,785,620Gas =
4,727,301Parts/Accessories =
- Small Businesses:
3,671,463Accounting/Real Estate/Insuran =
3,754,264Catering =
4,481,884Contracting =
1,907,730Healthcare Provider =
2,002,267Marketing Agency =
6,065,949High Spend in Big Box/Grocery =
2,421,722High Spend in Office Supplies =
3,658,618High Spend in Travel & Hotels =
9,763,462Domestic Airline Travel =
- Cellular and Telecom Buyers:
4,159,531Cable TV & Internet =
4,186,388Cellular & Wireless Devices =
3,593,361Cloud Services =
- Education:
1,607,365College =
679,578K-12 =
118,708Vocation =
- Grocery & Drug Stores:
9,151,387Drug Store Chains =
14,023,635Grocery Stores =
649,978Online Food/Meal Delivery =
2,163,596Online Grocery Stores =
1,975,356Organic/Natural Grocery Stores =
- Hotels:
3,336,587Economy =
3,592,789Luxury =
3,383,194Midscale =
3,521,646Extended Stay =
- Luxury Affluent Spenders:
23,314,746Discretionary Spend =
818,026Ultra Luxury Spender =
- Online Shoppers:
125,019Dating Communities =
1,667,499Online Consumer Electronics =
1,233,593Online Department Stores =
18,736,630Online Frequent Shopper =
- Restaurants:
1,441,597Affluent Spender =
4,543,942Bakeries & Donut Shops =
8,183,433Burger Enthusiasts =
10,955,698Casual Chain Restaurants =
3,177,466Family Dining =
3,536,876Fine Dining =
6,638,026International Cuisine =
5,988,939Pizza Frequent =
10,987,101Quick Service =
5,440,804Sandwich Shops/Deli's =
- Seasonal:
1,358,716Back-to-School =
3,562,932Dec Holiday Shoppers =
5,271,676Valentine's Day Dining =
5,523,091Valentine's Day Flowers =
5,288,666Tax Preparation =
737,455Halloween =
- Shoppers:
8,196,466Affluent Spenders =
3,532,877Arts and Crafts =
6,419,954Computer and Software =
15,473,947Discount/Outlet Stores =
5,560,246Gift/Card/Stationary Stores =
3,513,182Home Furniture =
8,688,830Home Improvement =
3,634,503Luxury Retail =
5,386,790Mega & Big Box =
3,456,861Newspapers & Magazines =
3,511,142Office Supplies =
6,390,673Sporting Goods =
3,343,181Subscription Services =
3,609,042Toy Stores =
- Travel:
3,466,296Business Travel =
3,539,960Car Rental =
3,403,164Cruise Travel =
4,405,815Domestic Air Travel =
3,636,878Int'l Air Travel =
3,576,611Luxury Travel =
3,705,155Taxi/Limo/Car Services =
518,167Train Travelers =
2,626,389Travel Agencies =
For list recommendations, contact:
Danny Grubert; danny.grubert@lakegroupmedia.com