DESTINATION MATERNITY - MODELING MASTERFILE

17,466,743Total Buyers $125.00/M
No Upfront Modeling Fee
Fundraiser Rate $ 75.00/M
Destination Maternity Corporation is home to the world's leading maternity brands, Motherhood Maternity® and A Pea in the Pod®.  We offer the largest collection of maternity fashion, accessories and nursing products to help mom-to-be look and feel her best.

The Destination Maternity Modeling Masterfile is available for the purpose of statistical modeling in order to improve response on marginal segments and open a new universe of names for top mailers.  

Destination Maternity offers two types of modeling:  Good Customer Match and Mailed Regression.  

The Good Customer Match model identifies buyers on the Destination Maternity® file that have similar characteristics to your customers.  The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on Destination Maternity's house file.  Sophisticated segmentation techniques are used to reach improved response rates.

The Mailed model regression involves mailing a specific quantity of Destination Maternity's buyers considerable enough to provide a minimum of 1,000 responses. The responders are then analyzed against Destination Maternity's data to build the mailed regression model.

When the model build is complete, a report with the model's results will be issued and sent to the broker/mailer for market research purposes and selection decisions.

$2,000/F cancellation fee for models not used within 12 months.
Usage:
Oriental Trading Co.
For list recommendations, contact:
Lenore DeBellis; lenore.debellis@lakegroupmedia.com
To place an order, contact:
Allison McKinnon; allison.mckinnon@lakegroupmedia.com