| 349,661 | Total Buyers/Subscribers | $125.00/M |
| 45,779 | Jan'21 Buyers/Subs | +$ 20.00/M |
| 94,217 | Nov'20-Jan'21 Buyers/Subs | +$ 16.00/M |
| 155,256 | Aug'20-Jan'21 Buyers/Subs | +$ 12.00/M |
| 231,555 | Feb'20-Jan'21 Buyers/Subs | +$ 6.00/M |
| Merchandise Buyers | +$ 15.00/M |
| Fundraiser Rate | $ 75.00/M |
| Publisher Rate | $ 85.00/M |
| Competitive/Non Recip | +$ 25.00/M |
Healthy Directions offers doctor-formulated nutrition and health products to consumers in order to help them lead happier, healthier lives. In conjunction with their physicians including Dr. Aaron Tabor, Dr. Stephen Sinatra, Dr. Julian Whitaker and Dr. David Williams, Healthy Directions has created nutritional supplements for many types of general health including heart health, bone and joint health, digestive health and blood sugar maintenance. In addition to offering a variety of supplements Healthy Directions also offers their well-known Alternatives and Health & Healing newsletters to help support their mission.
Through the Liftengine enhancement, Healthy Directions has identified buyers of non-health related merchandise which will help catalogers and solo offers better target their prospects. Mailers can select by product category, dollars spent, and number of purchases in addition to utilizing the Healthy Directions RFM data.
*****************Fast Facts*******************
Average Age.................................68
Average Income.........................$64,834
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Customer interests: Charitable Giving, Collectibles, Cooking, Crafts, Exercise, Gardening, Home Decorating, Personal Investments, Purchasing Gifts, Purchasing Women's Apparel, Reading, Travel
Can select Merchandise by Product Category at $15.00/M extra: (Please inquire for counts)
Apparel - Men's Big & Tall
Apparel - Women's
Apparel - Women's Petite
Apparel - Women's Plus Size
Arts & Antiques
Automotive Parts/Accessories
Books - Audio Books
Books - Children
Books - Cooking
Books - General
Children's - Apparel
Children's - General Products
Children's - Infant/Toddler
Children's - Toys
Clubs/Memberships
Collectibles
Crafts/Hobbies
Electronics/Home Office
Fishing
Food
Gardening
Gifts/Holiday Items
Golf
Health / Beauty
Health / Medical Supplies
Health / Personal Care
Home / Garden
Home Care
Home Furnishings - General
Home Furnishings - Bath
Home Furnishings - Furniture
Home Furnishings - Lighting
Home Furnishings - Linens
Home Furnishings - Window Treatments
Home Office/Computer
Housewares - General
Housewares - Kitchen
Housewares - Tableware
Hunting
Jewelry
Magazines - General
Magazines - Food & Cooking
Magazines - Home & Garden
Military Memorabilia
Novelty
Pet Products
Photography
Small Appliances
Sports/Leisure
Stationary
Tools
Travel/Luggage
Travel Packages & Products
Video & DVD's
Value Priced Merchandise
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