TRUSTED MEDIA BRANDS - BOOK BUYERS MASTERFILE

579,948Active U.S. Book Buyers $115.00/M
67,481May'20 Book Buyers+$ 17.00/M
190,814Mar'20-May'20 Book Buyrs+$ 14.00/M
263,615Dec'19-May'20 Book Buyrs+$ 9.00/M
421,909Jun'19-May'20 Book Buyrs $115.00/M
4,026Canadian Book Buyers $125.00/M
Fundraiser/Non-Profit $ 80.00/M
Catalog Rate $ 80.00/M
Trusted Media Brands (formerly Reader's Digest / Reiman publications), offers a host of best-selling cookbooks, gardening, country oriented, nostalgia, and other themed keepsake books throughout the year. Buyers have the opportunity to purchase Annual Recipes, Do-it-Yourself books, "Best of" books and more.
All book buyers have been combined and deduped to present a single consolidated universe comprising all TMB book buyers. This file has also been enhanced with LiftEngine data to offer additional segmentation for better targeting.

Book Segment Definitions:

Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.

Paid: Consumers who have made a payment within the requested recency.

Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.

New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.

************** Fast Facts

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Median Age..... .............................61
Median Income...........................$60,000
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(Formerly the Reiman Cookbook and Country Book Buyers Masterfile)
Usage:
Guideposts, A Church Corp.
Highlights for Children
Related LGM Lists:
HEARST BOOK BUYERS ENHANCED MF (FRMLY RODALE INC)
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com