HEARST HEALTH MAGAZINES ENHANCED MF (FRMLY RODALE INC)

2,280,584Active U.S. Subscribers $110.00/M
164,251Apr'18 Subscribers+$ 17.00/M
663,1883M Subs+$ 12.00/M
1,188,9676M Subs+$ 6.00/M
51,7873M COAs+$ 16.00/M
654,3163M Paid Subs+$ 22.00/M
100,8843M DTP Subs+$ 23.00/M
250,5483M Renewals+$ 28.00/M
549,4086M Expires $ 50.00/M
1,128,08712M Expires $ 50.00/M
49,713Active Canadian Subs $115.00/M
14,15012M Canadian Expires $ 60.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Formerly  RODALE, INC. MAGAZINES ENHANCED MASTERFILE

Hearst is the leading publisher of magazines which provide actionable, authoritative and engaging health and wellness content.  This magazine's Masterfile has been built from each of their active titles which include Bicycling, Men's Health, Prevention, Runner's World, Women's Health Magazine, and former Rodale's Organic Life. Whether they are looking to eat smarter, run faster, live greener, or feel better, these readers look to Rodale to help improve their lives.

The Hearst database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. By combining  Hearst's RFM data with these enhancements, Hearst gives mailers the opportunity to target their true prospects who already reside within this powerful database.

 ************** Fast Facts *****************
 Average Age..............................47
 Average Income......................$71,344
 *******************************************

Enhancements Available:                
 Adult Age
 Household Income                  
 Presence/Gender of Child  
 Home Owner/Renter                      

 Ethnic (inquire for additional selects):
  African-American
  Hispanic

 Religion (inquire for additional selects):
  Catholic
  Jewish
  Protestant

 Lifestyle/Interests (inquire for additional selects):
 Arts
 Theatre / Performing Arts
 Collectibles
 Coin Collecting
 Stamp Collecting
 Gourmet Cooking
 Low Fat Cooking
 Vegetarian Cooking
 Wine
 Crafts
 Sewing  
 Quilting
 Gardening
 Vegetable Gardening
 House Plants
 Bird Watching
 Home Improvement (DIY)
 Home Decorating
 Travel
 Foreign Travel
 Domestic Travel
 Woodworking
 Dieting/Weight Loss
 Nutrition
 Organic Products
 Self-Improvement
 Tennis
 Golf
 Bike
 Walking
 Yoga
 Hunting
 Fishing
 Equestrian
 Boating
 Reading
 Read Bible/Devotional/Religious/Inspirational
 Read Science Fiction
 Grandchildren / Grandparents
 Parenting
 Own a Cat
 Own a Dog
 Plus Size Women's Apparel
 Personal Investing
 History/Military
 Celebrities

 Ailments (inquire for additional selects):
  Allergies
  Arthritis   Diabetes
  High Cholesterol
  Homeopathic
  Orthopedic

 Charitable Donors (inquire for additional selects):
  Charitable Donors (General)
  Cultural Causes
  Animal Welfare
  Arts & Culture
  Children's Causes
  Health Causes
  International Aid
  Religious Causes
  Veterans Causes
  Environmental/Wildlife
  Political
  Democratic Donors
  Republican Donors


**Selectable by individual title - see separate data cards**

************** Fast Facts *****************
Average Age..............................52
Average Income......................$84,000
*******************************************
Usage:
Arthritis Today
California State Automobile Assoc
Highlights For Children
National Breast Cancer Research
Progressive Farmer
Texas Highways
Tufts University
Yoga Journal
Related LGM Lists:
DELAWARE TODAY
CLEVELAND MAGAZINE - ACTIVE SUBSCRIBERS
CINCINNATI MAGAZINE
HEARST HEALTH MASTERFILE (FORMERLY RODALE INC)
MEN'S HEALTH MASTERFILE
HEALTH ALERT NEWSLETTER
GREAT LAKES PUBLISHING - OHIO SUBSCRIBERS MASTERFILE
FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE
NUTRITION ACTION ENHANCED MASTERFILE
LIFTBASE CONSUMER MASTERFILE
MEREDITH MAGAZINES ENHANCED MASTERFILE (FRMLY TIME INC)
DATA CONNEXX - MAGAZINE SUBSCRIBERS
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com