BONNIER CORPORATION ENHANCED MASTERFILE

3,643,004Enhanced Subscribers $110.00/M
New Movers - COA's+$ 16.00/M
Fundraiser Rate $ 75.00/M
Catalog Rate $ 85.00/M
Bonnier Corporation is a leader in enthusiast publishing with over twenty individual titles in five major categories: Hunting & Outdoors, Luxury Living and Travel, Marine & Aviation, Motorcycles and Technology. Bonnier subscribers are largely educated affluent males who possess both the time and the resources to really enjoy their passions. Bonnier publishes some of the leading and most recognized brands in publishing such as Outdoor Life, Field & Stream, Saveur, Popular Science, Yachting, Cruising World, Cycle World and so many more.

The Bonnier Corporation Enhanced Masterfile allows marketers to tap into this premium source of highly responsive enthusiasts and also offers demographic, lifestyle, donor and transactional data enhancements for the most precise targeting for your mailers.

Hunting & Outdoors - Field & Stream and Outdoor Life are two of the largest and most recognized brands in the hunting/fishing/outdoors category.

Marine & Aviation - Includes fishing, boating and flying enthusiasts. These individuals are high income earners with a high net worth. Titles include: Cruising World, Sailing World, Yachting, Boating, Saltwater Sportsman, Marlin, Sport Fishing and Flying.

Motorcycles - These affluent mature males enjoy the feel of the road...includes titles such as Cycle World, Baggers, Dirt Rider, Hot Bike, and Sport Rider

Luxury Living & Travel - These subscribers take their travel seriously; learning all about new destinations and the latest hot spots...includes titles such as Saveur and Yachting.

Additional selects available, please inquire
Select by income at $16.00/M extra:
$ 20,000 - $ 29,999
$ 30,000 - $ 39,999
$ 40,000 - $ 49,999
$ 50,000 - $ 74,999
$ 75,000 - $ 99,999
$100,000 - $149,999
$150,000 and up
Select by Customer Age at $16.00/M extra (can select by two year increments):
20 - 29
30 - 39
40 - 49
50 - 59
60 - 69
70 - 79
80 +
Select by Political Party Affiliation at $16.00/M extra:
Democratic
Republican
Independent
Select by Ethnicity at $16.00/M extra:
African American
Hispanic
Jewish
Select by Religion at $16.00/M extra:
Catholic
Jewish
Protestant
Select by Lifestyle/Interest at $16.00/M extra:
Automotive
Bible/Devotional Reading
Bicycling
Camping/Hiking
Casino Gambling
Cat Owner
Collectibles
Crafts
Dieting/Weight Control
Dog Owner
Fashion Clothing
Fishing
Foreign Travel
Gardening
Golf
Gourmet Cooking Fine Foods
Grandchildren
Health Natural Foods
Home Furnishing Decorating
Home Workshop Do-It-Yourself
Hunting/Shooting
Needlework Knitting Sewing
Photography
Physical Fitness Exercise
Real Estate Investments
Running/Jogging
Science Space
Self Improved Programs
Stock/Bond Investments
Sweepstakes Contests
Travel in USA
Walking for Health
Wildlife Environmental Issues
Wines
Usage:
Howard Jarvis Taxpayers Assoc.
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For list recommendations, contact:
Lenny Medico; lenny.medico@lakegroupmedia.com
To place an order, contact:
Anjie Logan; anjie.logan@lakegroupmedia.com