| 12,223,937 | Total Buyers | $85.00/M |
| 2,394,068 | Child Age 3-5 | +$15.00/M |
| 4,451,106 | Child Age 6-10 | +$15.00/M |
| 3,524,965 | Child Age 11-15 | +$15.00/M |
| 7,953,143 | First Child | +$25.00/M |
| Fundraiser Rate | $75.00/M |
(FORMERLY DESTINATION MATERNITY - FAMILIES MASTERFILE)
Motherhood Maternity and A Pea in The Pod are the largest brands in Maternity Fashion with a market reach of 75% of all first time Moms. They offer expectant Moms affordable and high-end apparel, accessories and nursing products to help them look and feel their best.
The Motherhood & Pea in The Pod - Families Masterfile consists of promotionally responsive households with children because they have signed up for the Preggie Perks Program. Upon sign-up to this opt-in program, they have elected to receive special offers, products and services that will help them as they start or expand their families. This file consists of 100% product buyers as well.
The Motherhood & Pea in The Pod Families Masterfile is a must test not only for all children's offers, but it is also a perfect audience for insurance, home services and merchandise, catalogs, women and home publications, fundraising, financial offers and more.
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Usage:
| Denver Museum of Nature & Science |
| Phoenix Zoo |
| THA ZOO CO-OP |
| Woodland Park Zoo |
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