HEARST HEALTH COOKBOOK BUYERS (FORMERLY RODALE INC.)

112,31624 Mos U.S. Book Buyers $110.00/M
21,97112 Mos U.S. Book Buyers $110.00/M
2,456Jan'19 Book Buyers+$ 17.00/M
6,0213 Mos Book Buyers+$ 12.00/M
12,9216 Mos Book Buyers+$ 6.00/M
2,8253 Mos Paid Book Buyers+$ 22.00/M
6,4276 Mos Paid Book Buyers+$ 16.00/M
Cookbook (All Orders)+$ 6.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Formerly RODALE, INC. COOKBOOK BUYERS

Hearst cookbook collection focuses on bringing their readers recipes that are healthy and nutritious while still being appetizing to the discretionary palate. Comfort Cooking, Healthy Cooking, and Weight Loss Cooking are the largest categories of interest for these buyers. In addition to cooking, these buyers have an interest in natural foods, fashion, travel, community charities, crafts, reading, gardening, decorating, and online services.


 ************** Fast Facts *****************
 Average Age..............................66
 Average Income......................$50,800
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Additional food/cooking related enhancements available through the Rodale Masterfile:
 Gourmet Cooking
 Low Fat Cooking
 Vegetarian Cooking
 Wine
Can select by book categories (24 Month Buyers) at $6.00/M extra:
95,730Comfort Cooking
10,740Healthy Cooking
Usage:
Cook's Country
Cook's Illustrated
Food Network Magazine
Related LGM Lists:
FRANK CAWOOD & ASSOCIATES CONSUMER INFORMATION BK BYRS
LIFTBASE CONSUMER MASTERFILE
TRUSTED MEDIA BRANDS - COOKING MASTERFILE
TASTE OF HOME COOKBOOK BUYERS
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com