PAULA YOUNG BUYERS

399,068Total Universe $110.00/M
33,671Sep'17 Buyers $131.00/M
86,797Jul'17-Sep'17 Buyers $126.00/M
153,979Apr'17-Sep'17 Buyers $121.00/M
253,73112 Month Buyers $115.00/M
9,818Jul'17 Catalog Requests $65.00/M
Publisher Rate $75.00/M
Fundraising Offers $75.00/M
The Paula Young file offers fashion conscious   women who have purchased quality wigs,          
hairpieces and fashion add-ons from the world's
largest mail order Wig company.                

Customers in Paula Young's over 50 market are  
concerned about their overall health and well  
being, prefer to dress conservatively yet      
affordably, and recognize value-priced home and
gift items. Paula Young buyers are more likely  
to purchase from categories such as value-priced
apparel, discount merchandise, senior living,  
moderately priced beauty, vitamins, low ticket  
jewelry, and other promotional offers. These active buyers enjoy leisure time activities such as traveling, cooking,reading, crafts and gardening.          
                         
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                   FAST FACTS                  
Average Age.................................68
Average Household Income...............$50,000
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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Paula Young buyers have been identified to have a propensity to spend in the following categories:
-   Apparel
-   Books
-   Children's Merchandise
-   Discount Merchandise
-   Gardening
-   Health / Beauty
-   Home Furnishings

*Dollar select is based on average purchase
Usage:
Anthony Richards
Dr. Leonard's Health Products
Essentials
Fresh Finds
Harriet Carter Gifts
NACOP Nat'l Assoc of Chief Police
Vogue Magazine
Wounded Warrior Project
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
LIFTBASE CONSUMER MASTERFILE: APPAREL
DATA CONNEXX CONSUMER MASTERFILE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com