RODALE, INC. FAMILY MASTERFILE

1,942,038Active US Subs/Book Buyer $110.00/M
126,486Oct'17 Subs/Book Buyers $ 17.00/M
332,8943 Mos Subs/Book Buyers+$ 12.00/M
678,1556 Mos Subs/Book Buyers+$ 6.00/M
47,4943 Mos COAs+$ 16.00/M
424,4526 Mos Expires $ 50.00/M
780,12812 Mos Expires $ 50.00/M
Presence of Child Select
(All Orders)+$ 11.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale, Inc. direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale, Inc. gives mailers the opportunity to target their true prospects who already reside within this powerful database.

With the use of the data available, Rodale, Inc. has identified customers that are family oriented and have children or grandchildren. They can be reached by selecting our Families Masterfile or through more detailed selections.

 *************** Fast Facts*****************
 Average Age..............................53
 Average Income......................$65,700
 *******************************************

Additional Counts:  
 
Child's Age Range (3 month counts):
Girls                            
   3,214  Age 0-2                      
   4,801  Age 3-5                        
  12,073  Age 6-10                      
  15,382  Age 11-15                      
  15,254  Age 16-17                  
Boys                
   3,357  Age 0-2  
   4,983  Age 3-5  
  13,013  Age 6-10  
  16,823  Age 11-15
  16,581  Age 16-17
Unknown              
  19,647  Age 0-2    
  17,910  Age 3-5    
  40,421  Age 6-10  
  36,190  Age 11-15  
  22,784  Age 16-17  
All                  
  19,964  Age 0-2    
  19,920  Age 3-5    
  48,552  Age 6-10  
  49,906  Age 11-15  
  40,540  Age 16-17  
                                             
  19,052  3 Month MOB Teen Fashion
  79,499  3 Month MOB Children's Merchandise
  37,609  3 Month Children's Apparel Buyers
 128,827  3 Month Children's Product buyers
  61,532  3 Month Toy Buyers
  61,174  3 Month Grandchildren

Families Master - includes parenting book buyers; child, parenting, grandparents lifestyle interest, children's video buyers; children's products, child indicator lifestyle data.

**Selectable by individual title - see separate data cards**
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
PEOPLE KIDS
REAL SIMPLE KIDS
TIME KIDS
TIME INC. FAMILIES MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com