| 11,950,188 | Total Buyers | $125.00/M |
| 71,127 | Total Prenatal | +$ 25.00/M |
| 408,421 | 0-12 Months Old | +$ 15.00/M |
| 872,338 | 1 Year Old Children | +$ 15.00/M |
| 780,387 | 2 Year Old Children | +$ 15.00/M |
| Total Postnatal | +$ 15.00/M |
| Fundraiser Rate | $ 75.00/M |
(FORMERLY: MOTHERS WORK PRENATAL MASTERFILE)
Destination Maternity Corporation is home to the world's leading maternity brands, Motherhood Maternity® and A Pea in the Pod®. We offer the largest collection of maternity fashion, accessories and nursing products to help mom-to-be look and feel her best.
The Destination Maternity Expectant & New Mother Masterfile consists of promotionally responsive households with children because they have signed up for the Destination Maternity Perks Program. Upon sign-up to this opt-in program, they have elected to receive special offers, products and services that will help them as they start or expand their families.
The birth of a new baby is one of life's major milestones and new parents are some of the most approachable prospects available today - purchasers with nonstop needs and enthusiasm for the products and services that make life easier for their growing families.
The Destination Maternity Expectant & New Mother Masterfile file is selectable by child's birth month and year. This file allows marketers to reach new customers at a crucial stage where they for the first time really begin to embrace brand loyalty not only for themselves but for their families.
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Usage:
| Carter's Inc |
| Oriental Trading Company, Inc. |
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