| 12,223,937 | Total Buyers | $125.00/M |
| 74,056 | Total Prenatal | +$ 25.00/M |
| 301,735 | 0-12 Months Old | +$ 15.00/M |
| 695,951 | 1 Year Old Children | +$ 15.00/M |
| 782,654 | 2 Year Old Children | +$ 15.00/M |
| Total Postnatal | +$ 15.00/M |
| Fundraiser Rate | $ 75.00/M |
(FORMERLY DESTINATION MATERNITY - EXPECTANT & NEW MOTHER MF)
Motherhood Maternity and A Pea in The Pod are the largest brands in Maternity Fashion with a market reach of 75% of all first time Moms. They offer expectant Moms affordable and high-end apparel, accessories and nursing products to help them look and feel their best.
The Motherhood & Pea in The Pod - Expectant & New Mother Masterfile consists of promotionally
responsive households with children because they have signed up for the Preggie Perks Program. Upon sign-up to this opt-in program, they have elected to receive special offers, products and services that will help them as they start or expand their families. This file consists of 100% product buyers as well.
The birth of a new baby is one of life's major milestones and new parents are some of the most approachable prospects available today - purchasers with nonstop needs and enthusiasm for the products and services that make life easier for their growing families.
The Motherhood & Pea in The Pod Expectant & New Mother Masterfile file is selectable by child's birth month and year. This file allows marketers to reach new customers at a crucial stage where they for the first time really begin to embrace brand loyalty not only for themselves but for their families.
|
Usage:
| Carter's Inc |
| Oriental Trading Company, Inc. |
|
