FORBES ENHANCED MASTERFILE

802,138Active Subscribers $145.00/M
106,391Jun'21-Aug'21 Subscribers+$ 15.00/M
152,7996 Month Subscribers+$ 10.00/M
Financial / Investment $170.00/M
Fundraiser Rate $ 75.00/M
Catalog Rate $ 85.00/M
Utilizing LiftEngine's powerful multi-source enhancement data, Forbes Enhanced Masterfile offers marketers hundreds of lifestyle, demographic and product purchase data elements, well-suited for virtually any Direct Mail or Digital offer.    

Throughout its 100+ year history, Forbes has been the defining voice of entrepreunerial capitalism; the global leader championing success by celebrating those who have made it, those who aspire to make it and those who help others make it.  The leading business media brand in the world, Forbes provides extensive real-time reporting, uncompromising commentary and coverage of top headlines on business, politics, technology, innovation and more.  Its trusted journalism includes famed lists such as World's Billionaires, The Forbes 400, Most Powerful Women, and 30 Under 30.

Forbes focuses on six core segments:
High Net Worth Investors & Buyers, Business & Tech Decision Makers, Business Owners, C-Suite Executives, Women and Under 30, yielding a responsive universe for all marketers.  Mailers with wealth enhancement/investing and travel offers will enjoy strong response rates as will business, lifestyle and news publishers.  Nonprofit mailers will find Forbes subscribers respond ardently and give generously.

 *****************Fast Facts****************
          (12 Mos. DTP Subscribers)
 Age 60+.................................80%
 POC Age 11-17...........................67%
 4x more likely to have HHI $500K+ (vs. Total
 U.S. Households)
 2.4x more likely to have $1MM+ Net Worth (vs.
 Total U.S. Households)
 ********************************************



Please inquire for additional selections and  
counts.
Can select by Customer Age @ $16.00/M extra:
18-29
30-39
40-49
50-59
60-69
70-79
80+
Can select Children's Age @ $16.00/M extra:
0 - 2
3 - 5
6 - 10
11 - 15
16 - 17
Can select by Income @ $16.00/M extra:
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000+
Can select by Ethnicity @ $16.00/M extra:
German
Hispanic
Italian
Jewish
Northern European
Scottish/Irish
Can select by Lifestyle Interest @ $16.00/M extra:
PRODUCT BUYERS:
Apparel-Women's
Apparel-Men's
Beauty & Accessories
Children's Merchandise
Gardening Products
Gifts/Holiday
Health & Beauty
Health/Medical
Health/Vitamins
Home Furnishings
Housewares
Pet
COLLECTING:
Collectibles & Antiques
Dolls
Figurines
Sports Memorabilia
Stamps / Coins
COOKING:
Cooking General
Cooking Gourmet
Food-Wine
DONORS/CONTRIBUTORS:
(See Forbes Charitable Donors)
HOBBIES & INTEREST:
Arts / Fine Arts
Auto Work
Beauty / Cosmetics
Children's Interests
Crafts
Birdwatching
Fashion & Clothing
Gardening
Grandchildren
History / Military / Veteran
Home Furnishings / Decor
Home Improvement
Investing
Needlework / Knitting / Sewing
Photography
Religious/Inspirational
Science / Space
Self Improvement
HEALTH & FITNESS:
Aerobic Exercise
Diet / Weight Loss
Health / Medical
Natural / Low Fat Food
Walking
PETS:
Cats
Dogs
READING:
Financial
Military / History
Mystery
Religious / Inspirational
Romance
Science Fiction
Sports
SPORTS & OUTDOORS:
Bicycling
Boat Owner
Boating / Sailing
Camping / Hiking
Fishing
Golf
Hunting / Shooting
Spectator Sports: NASCAR
Baseball, Basketball or Football
TRAVEL:
Business
Cruise
Domestic
Foreign
Usage:
Bottom Line Health
Harvard Heart Letter
Harvard Men's Health Watch
Howard Jarvis Taxpayers Assoc.
Life Line Screening, Inc.
PGA Tour Superstore
Robb Report
Science News
USA for UNHCR
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AMERICAN CITY BUSINESS JOURNALS - BUSINESS ENHANCED
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FAST COMPANY ENHANCED
GOLF MAGAZINE & ENHANCED
INC. MAGAZINE & FAST COMPANY ENHANCED MASTERFILE
INC. MAGAZINE ENHANCED
SMITHSONIAN MAGAZINE - ENHANCED DATABASE
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Jinelle Cruz; jinelle.cruz@lakegroupmedia.com