MASTERCARD® AUDIENCES - HOLIDAY SHOPPERS

20,359,230Holiday Shoppers $110.00/M
6,651,298Email Addresses $150.00/M
5,461,744Facebook Users INQUIRE
A World Beyond Cash®

For the first time ever, target consumers that are shopping for holidays throughout the year! These consumers are shopping for Father's Day, Halloween, Mother's Day, Valentine's Day, and the big December giving season.  These shoppers have brought products online, through the mail, and in retail stores.  Mastercard Audiences gives marketers the ability to target these holiday shoppers via email, Facebook, and direct mail.
       
Based on their prior purchases and buying patterns, Mastercard® has identified these holiday shoppers. This group likes to shop and give gifts.  They are buying everything from costumes, party supplies, holiday themed accessories and decorations to gifts for family and friends.

Mastercard Holiday Shoppers is selectable by
specific holiday at $15/M extra:    
12,220,735  Valentine's Day        
1,569,359  Halloween              
  679,977  Mother's Day            
  365,480  Father's Day            
       
Additional Mastercard® Audiences, along with a full suite of enhanced elements, available for
additional segmentation - please inquire.
Mastercard® Holiday Shoppers(Nov-Dec) is selectable by the following categories at $15/M extra:
3,882,197Black Friday/Cyber Monday Shoppers 12,712,523 Children's Apparel
9,438,567Men's Apparel
7,815,874Women's Apparel
8,020,431Consumer Electronics
453,115Jewelry and Giftware
10,652,846Luxury Retail
3,665,330Luxury Travel
6,097,374Sporting Goods
5,319,244Cellphones and Cellphone Plans
1,678,399Cameras and Photo Equipment
1,142,467Online Shoppers
4,343,092Holiday Greeting Cards
For list recommendations, contact:
Jasmine Sanchez; jasmine.sanchez@lakegroupmedia.com