MASTERCARD® AUDIENCES - BACK-TO-SCHOOL

5,190,336Monthly Hotline $110.00/M
2,398,765Email Addresses $150.00/M
1,930,216Facebook Users INQUIRE
A World Beyond Cash®

For the first time ever, target consumers that are shopping for back-to-school apparel, school supplies, electronics and everything needed to have a successful school year.  In addition, reach families that traditionally travel during school breaks. Mastercard Audiences gives marketers the ability to target these back-to-school consumers via email, Facebook, and direct mail.          

Based on their prior purchases and buying patterns, Mastercard® has identified back-to-school consumers that have shopped from mid-July through September. And travel during school recess between November 15th and December 31st. These back-to-school buyers are looking for products and services to prepare their children to go back to hitting the books as well as where to travel, at a reasonable cost, when the kids are on break!
     
Additional Mastercard® Audiences, along with a full suite of enhanced elements, available for
additional segmentation - please inquire.
Mastercard® Back-to-School is selectable by the following categories at $15/M extra:
327,352Children's Apparel
336,314Department Stores
815,874Family Stores
2,620,910Mega Stores
453,115Office Supply Stores
285,046Electronics
3,872,124Online Shoppers
Mastercard® Back-to-School is selectable by the following travel destinations for $15/M extra:
183,674Washington D.C.
158,432Denver
751,993International
61,391Las Vegas
610,535Los Angeles and San Francisco
260,406Orlando and Miami
285,725New York
For list recommendations, contact:
Jasmine Sanchez; jasmine.sanchez@lakegroupmedia.com