HEARST CUSTOM MODELING MASTERFILE

9,658,830Active Subs/Book Buyers $115.00/M
Catalog/Merchandise Rate $ 80.00/M
Charitable Fundraising $ 80.00/M
Model Scoring Fee+$ 20.00/M
Hearst is one of the world's largest publishers of monthly magazines and lifestyle books, covering a broad range of topics including cooking, fashion and beauty, health and fitness, home design and decorating, relationships, and luxury lifestyles.        

**************Fast Facts**********************
Average Age.................................53
Average Income.........................$79,000
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Magazine titles include Bicycling, Car and Driver, Cosmopolitan, Country Living, Elle, Elle Decor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Men's Health, Popular Mechanics, Prevention, O, The Oprah Magazine, Road & Track, Runner's World, Town and Country, Veranda, Woman's Day, and Women's Health.

Hearst uses ten years of customer historical    
data, 5 years of event participant data, and    
enhancement information to build their models  
for direct marketers. Mailers have the option of
building a Mail Match Model, Good Customer Match Model, or a Mailed Regression Model.

A model agreement must be signed before the    
actual model work can be performed.  Please    
inquire for a copy of the actual agreement.    

Please allow 20 working days for the model      
build. Allow 6-10 working days to select model  
scored names.

Exchanges will not be accepted on model orders.
Usage:
Architectural Digest
Bon Appetit Magazine
Bottom Line, Inc.
Catholic Medical Mission Board
Consumer Reports
Cook's Illustrated
Guideposts, A Church Corp.
Highlights for Children
Nutrition Action Healthletter
Oriental Trading Company, Inc.
People
Reader's Digest Magazine
Smithsonian Magazine
Southern Living Magazine
Vogue Magazine
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TRUSTED MEDIA BRANDS - MODELING MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com