Hearst is one of the world's largest publishers of monthly magazines and lifestyle books, covering a broad range of topics including cooking, fashion and beauty, health and fitness, home design and decorating, relationships, and luxury lifestyles.
**************Fast Facts**********************
Average Age.................................53
Average Income.........................$79,000
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Magazine titles include Bicycling, Car and Driver, Cosmopolitan, Country Living, Elle, Elle Decor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Men's Health, Popular Mechanics, Prevention, O, The Oprah Magazine, Road & Track, Runner's World, Town and Country, Veranda, Woman's Day, and Women's Health.
Hearst uses ten years of customer historical
data, 5 years of event participant data, and
enhancement information to build their models
for direct marketers. Mailers have the option of
building a Mail Match Model, Good Customer Match Model, or a Mailed Regression Model.
A model agreement must be signed before the
actual model work can be performed. Please
inquire for a copy of the actual agreement.
Please allow 20 working days for the model
build. Allow 6-10 working days to select model
scored names.
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