HEARST CUSTOM MODELING MASTERFILE

11,567,402Active Subs/Book Buyers $115.00/M
Catalog/Merchandise Rate $ 80.00/M
Charitable Fundraising $ 80.00/M
Model Scoring Fee+$ 20.00/M
Hearst is one of the world's largest publishers of monthly magazines and lifestyle books, covering a broad range of topics including cooking, fashion and beauty, health and fitness, home design and decorating, relationships, and luxury lifestyles.        

Magazine titles include Bicycling, Car and Driver, Cosmopolitan, Country Living, Elle, Elle Decor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Men's Health, Popular Mechanics, Prevention, O, The Oprah Magazine, Road & Track, Runner's World, Town and Country, Veranda, Woman's Day, and Women's Health.

Hearst uses ten years of customer historical    
data, 5 years of event participant data, and    
enhancement information to build their models  
for direct marketers. Mailers have the option of
building a Mail Match Model, Good Customer Match Model, or a Mailed Regression Model.

A model agreement must be signed before the    
actual model work can be performed.  Please    
inquire for a copy of the actual agreement.    

Please allow 20 working days for the model      
build. Allow 6-10 working days to select model  
scored names.
Usage:
American Master Products
Bottom Line, Inc.
Consumer Reports
Cook's Country
Cook's Illustrated
Custom Mission
Food Banks Consortium
Healthy Directions
Highlights for Children
Southern Living Magazine
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NATURE CONSERVANCY CUSTOM MODELING
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TRUSTED MEDIA BRANDS - MODELING MASTERFILE
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F+W MEDIA CUSTOM MODELING
DATA CONNEXX CUSTOM MODELS
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com