Hearst is one of the world's largest publishers of monthly magazines and lifestyle books, covering a broad range of topics including cooking, fashion and beauty, health and fitness, home design and decorating, relationships, and luxury lifestyles.
Through their enhancement product, Hearst has been able to identify charitable donors to many types of organizations. Mailers can target their own potential donors for their prospecting efforts with this audience of generous men and women.
***************Fast Facts*********************
Average Age.................................58
Average Income.........................$64,178
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Magazine titles include Bicycling, Car and Driver, Cosmopolitan, Country Living, Elle, Elle Decor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Men's Health, Popular Mechanics, Prevention, O, The Oprah Magazine, Road & Track, Runner's World, Town and Country, Veranda, Woman's Day, and Women's Health.
Donor Causes:
Environmental 821,666
General 2,514,662
Health 1,221,571
Political 589,160
Religious 296,245
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