POPULAR MECHANICS

452,163Active U.S. Subscribers $115.00/M
36,967Oct'19 Active Subscribers+$ 17.00/M
85,4773 Mos Active Subscribers+$ 14.00/M
147,5276 Mos Active Subscribers+$ 12.00/M
112,28012 Month Expires $ 60.00/M
30,669Change of Address+$ 13.00/M
16,726Canadian Subscribers $130.00/M
458,736Email Addresses $150.00/M
Catalog/Merchandise Rate $ 80.00/M
Charitable Fundraising $ 80.00/M
Popular Mechanics, published by Hearst Magazines, empowers readers to navigate the increasingly complex, technological world around them.  Each issue engages readers with breakthroughs in the latest innovations in science and technology; educates with informative "how-to" stories on automotive,  home and digital technology; and motivates action with product reviews and comparison tests of the newest equipment and products.

Subscribers are first adapters - their mindset - the hunger to know, the desire to investigate and learn - drives them to explore, experiment and experience a wide range of interests.

 ************** Fast Facts *****************  
 Median Age.............................49.7  
 Age 18-24..............................6.8%
 Age 18-34.............................22.8%
 Age 25-34.............................16.1%
 Age 35-49.............................27.8%
 Age 50+...............................49.4%
 Married...............................58.6%  
 Never Married.........................24.9%
 Bachlor's Degree/Post Grad Degree.....29.1%
 Any College...........................65.1%
 Median HHI..........................$74,858
 HHI $50K+.............................67.8%
 HHI $75K+.............................49.9%
 HHI $100K+............................34.8%
 Median value of owned home.........$235,166
 *******************************************
Usage:
Consumer Reports
Denver Museum of Nature & Science
Family Handyman
Rockler Companies
Woodcraft Magazine
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Jinelle Cruz; jinelle.cruz@lakegroupmedia.com