MASTERCARD® AUDIENCES - TRAVELERS

22,928,695Monthly Hotline $110.00/M
9,171,478Email Addresses $150.00/M
13,757,217Facebook Users INQUIRE
4,585,739Addressable TV INQUIRE
A World Beyond Cash®

For the first time ever target consumers with transactional Mastercard® modeled data.        
Mastercard® Audiences gives marketers the ability to target any consumer audience via email, Facebook, direct mail and addressable TV.

These consumers have shown a propensity to spend on travel.  As they plan their next getaway, they are likely to engage travel options that can provide them with all the excitement, relaxation, and amenities they look for in an ideal vacation escape. Whether they're planning a family vacation or a weekend retreat, these consumers have a tendency to book hotels that offer a variety of amenities as well as numerous dining options and convenient access to exciting entertainment opportunities.  Many of them are members of airline loyalty programs, visit airline lounges and have purchased multiple tickets from various airlines.

Mastercard® Audiences include the following travel categories:

- Hotels:    
   Economy = 3,336,587
   Luxury = 3,592,789
   Midscale = 3,383,194
   Upscale = 3,481,873
   Extended Stay = 3,521,646

- Luxury Affluent Spenders:
   Discretionaly Spend = 23,314,746
   Ultra Luxury Spender = 818,026

- Small Businesses:        
   High Spend in Travel & Hotels = 3,658,618
   Domestic Airline Travel = 9,763,462        
   International Airline Travel = 9,786,177  

- Travel:    
   Business Travel = 3,466,296
   Car Rental = 3,539,960
   Cruise Travel = 3,403,164  
   Domestic Air Travel = 4,405,815
   Int'l Air Travel = 3,636,878
   Luxury Travel = 3,576,611
   Taxi/Limo/Car Services = 3,705,155
   Train Travelers = 518,167
   Travel Agencies = 2,626,389
   
Additional Mastercard Audiences, along with a full suite of enhanced elements, available for additional segmentation - please inquire.
For list recommendations, contact:
Danny Grubert; danny.grubert@lakegroupmedia.com