| 48,861 | Total Responders | $95.00/M |
| 16,815 | Mar'18 H/L Responders | +$16.00/M |
| 48,861 | Jan'18-Mar'18 Responders | +$11.00/M |
| Fundraiser/Publisher Rate | $75.00/M |
These direct mail responders receive a promotional postcard and call into a toll free number to have the opportunity to purchase a membership covering identity theft for the entire family. Coverage would include 24/7 identity monitoring, full restoration services, lost wallet service and a $25K non-deductible insurance policy. Members are not selectable.
************** Fast Facts******************
Average Age..............................61
Average Income......................$55,782
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