| 1,120,100 | Active Subscribers | $105.00/M |
| Wiland Scoring | +$ 35.00/M |
| Fundraiser Rate | $ 85.00/M |
| Catalog Rate | $ 85.00/M |
| Non-Profit Rate | $ 90.00/M |
| ($500/F Minimum Scoring) | |
SMITHSONIAN is one of the largest and most influential publications in the nation. SMITHSONIAN educates, excites, entertains and inspires its readers with its powerful articles on the arts, environment, history, technology and the culture of our time. These readers are educated, affluent customers with a thirst for knowledge and a passion for life.
Through the Wiland modeling program,
participants of this database have the
opportunity to apply their house or prospecting
model to Smithsonian's subscribers in order to better target prospects. This program can be utilized for new test opportunities or
expansion activity on the file.
************** Fast Facts *****************
Median Age...............................59
Average Income......................$76,500
Attended/Graduated College..............78%
Investors...............................97%
Average Investment.................$187,000
Travel..................................91%
Direct Response Purchase in 12 Mo.......92%
Average Value of Purchase..............$620
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Usage:
| Alzheimer's Disease Research |
| Garden & Gun |
| Heritage Foundation |
| Nutrition Action Healthletter |
| Vested Interest in K9s, Inc |
|
