ESSENCE WILAND DIRECT MODELING PROGRAM

531,672Active Subscribers $115.00/M
Wiland Scoring Fee+$ 27.00/M
($300/F Minimum Scoring)
Fundraising Rate $ 75.00/M
Catalog Rate $ 80.00/M
Essence is the the premiere lifestyle, fashion and beauty magazine for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant and modern design, Essence is the definitive voice of today's African-American woman. Essence speaks directly to a Black woman's spirit, her heart and her unique concerns.  Each monthly issue contains sections such as Work & Wealth, Healthy Living, and Looks We Love that cover topics that focus on career and finance, health and lifestyle, and fashion and beauty and share an intimate connection with readers.

 ************** Fast Facts *****************
 Median HH Income....................$46,209
 HH Income $50,000+......................47%
 HH Income $75,000+......................27%
 HH Income $100,000+.....................18%
 Median Age...............................42
 College Educated........................60%
 Employed................................63%
 Professional/Managerial.................23%
 Own Home................................46%
 Married.................................35%
 Children................................46%
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Wiland Direct members can apply their models to
Essence's subscriber universe to connect
with their ideal customer type for highly      
successful multichannel campaigns. This        
opportunity is open to any participant in the  
Wiland Direct Database.                        
                                             
Names will be delivered net of the mailer's    
house file.                                    
                                             
Models can also be applied across the combined
and unduplicated masterfile of Time Inc.      
publications - please see separate Time Inc.  
Wiland Direct Modeled Masterfile.
Related LGM Lists:
COASTAL LIVING WILAND DIRECT MODELING PROGRAM
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Anjie Logan; anjie.logan@lakegroupmedia.com