| 726,948 | 24 Month Buyers (Age 50+) | $100.00/M |
| 67,055 | 7/19 Buyers (Age 50+) | +$ 20.00/M |
| 208,867 | 3 Month Buyers (Age 50+) | +$ 15.00/M |
| 316,315 | 6 Month Buyers (Age 50+) | +$ 10.00/M |
| 551,575 | 12 Month Buyers (Age 50+) | $100.00/M |
| Publisher Rate | $ 80.00/M |
| Fundraiser Rate | $ 75.00/M |
| Adult Age (all orders) | +$ 12.00/M |
FINGERHUT builds lifetime customer value with its customers by offering "access to better living" through its popular credit services and its wide selection of name-brand general merchandise. FINGERHUT customers choose from a variety of products at different price points, including electronics, apparel, jewelry, sports /recreation/outdoor, toys/infants, and home furnishings.
Through their enhancement, FINGERHUT has identified a large senior market available on this database. Utilizing this data along with transactional information from the FINGERHUT Masterfile gives mailers an opportunity to target their ideal prospects.
************** Fast Facts *****************
Average Income......................$48,119
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Can select by Interests at $15.00/M extra: (inquire for additional selects):
| Grandchildren |
| Health / Medical |
| History / Military |
| Pets - Cat Owner |
| Pets - Dog Owner |
| Reading - Health |
| Self Improvement |
| Travel |
Can select by Ailment at $22.00/M extra:
| Arthritis |
| Diabetes |
| Orthopedic |
| Senior Needs |
Usage:
| American Master Products |
| GoGreen Media |
| Guideposts, A Church Corp. |
| M & M Bedding, LLC |
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