Data Connexx offers one of the most robust transactional databases available today.
Mailers have an opportunity to target active magazine subscribers with additional transactional information in order to find strong prospects. By adding demographic, financial, and behavioral data they can fine tune these prospects for even stronger performance.
Magazine Selects:
Expiration Date
Multi Title
New Subscribers
Renewals
Source (DTP / Direct to Publisher, Agent)
Status (Actives, Expires)
Method of Payment
Magazine Category:
Children's / Teen
Computer / Internet
Cooking
Crafts
Decorating
Do-It-Yourself
Empty Nesters
Family / Baby / Parenting
Fashion / Beauty
Gardening
Health / Fitness
Men's Interest
News / Financial
Science / Technology
Sports
Travel
Women's Interest
Woodworking
Demographic Selects:
Adult Age
Dwelling Unit Type (SFDU / MFDU)
Home Based Business
Home Owner
Home Value
Household Income
Marital Status
Presence of Children
Age of Child: 13-18
Gender of Child
Wealth Rating
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