RODALE, INC. GREEN LIVING MASTERFILE

641,711Active US Subs/Book Buyer $110.00/M
31,021Apr'18 Subs/Book Buyers+$ 17.00/M
119,7403 Mos Subs/Book Buyers+$ 12.00/M
224,4596 Mos Subs/Book Buyers+$ 6.00/M
402,66512 Mos Subs/Book Buyers $110.00/M
Grenn Living Select
(All Orders)+$ 16.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their trusted content, Rodale brings a host of buyers and subscribers who have an interest in green living to the marketplace. To build this Masterfile Rodale has combined transactional data, Rodale survey responders, and enhanced data in order to identify best prospects in this category.  Segments include
calendar buyers, Rodale's buyers, and enhancements / survey responders in the following categories: organic focus, natural foods, alternative medicine, relaxation techniques, herbs for healing, yoga, and former Rodale's Organic Life subscribers.

 ************** Fast Facts *****************
 Average Age..............................59
 Average Income......................$62,500
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