DATA CONNEXX CUSTOM MODELS

35,000,000Total Universe $75.00/M
Model Scoring +$20.00/M
No Upfront Modeling Fee: 25,000 Name Commitment required

Data Connexx offers one of the most robust transactional databases available today. Mailers have an opportunity to combine buyer / subscriber transactional information with demographic, financial, and behavioral data in order to build the best custom selects for their prospecting efforts.

Data Connexx offers two types of Custom Models for mailers to utilize:

Good Customer Match: This model finds prospects
that most closely resemble your best customers.
The mailer is asked to supply a sample of 50,000 best customers based on their own criteria, which are then matched to the Data Connexx database. These matches are then used to find additional prospects throughout the database.

Mailed Match Model: Mailer sends names from an  
entire mail campaign with a flag of the paid    
responders. Data Connexx will match the mailed list to their universe selected for modeling. Customer characteristics which reflect
a snapshot of each customer prior to the mail  
date are identified for mailing.

Please allow 4 weeks for the model build.
Related LGM Lists:
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Jinelle Cruz; jinelle.cruz@lakegroupmedia.com