PEOPLE MAGAZINE WILAND DIRECT MODELING PROGRAM

1,855,164Active Subscribers $115.00/M
Wiland Scoring Fee+$ 27.00/M
($300/F Minimum Scoring)
Fundraising Rate $ 75.00/M
Catalog Rate $ 80.00/M
People is a weekly magazine that leads the      
entertainment news category. Each issue contains
in-depth interviews and news focused on pop    
culture at large as well as cultural trends    
affecting Americans today. It provides readers  
with information on the latest beauty and      
fashion trends and features dazzling photos of  
favorite stars, inspiring stories of real-life  
heroes, and exclusive interviews with today's  
hottest celebrities.                            

 ************** Fast Facts *****************
 Median Age...............................46
 Median HH Income................... $68,776
 College Educated........................63%
 Married.................................67%
 Have Children...........................44%
 Homeowners..............................70%
 *******************************************

Wiland Direct members can apply their models to People's subscriber universe to connect with their ideal customer type for highly      successful multichannel campaigns. This        opportunity is open to any participant in the  Wiland Direct Database.

Names will be delivered net of the mailer's  
house file.                                  

Models can also be applied across the combined
and unduplicated masterfile of Time Inc.      
publications - please see separate Time Inc.   Wiland Direct Modeled Masterfile.
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PEOPLE MAGAZINE & ENHANCED
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MEREDITH WILAND DIRECT MODELED MF (FRMLY TIME INC.)
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com