SCIENTIFIC AMERICAN WILAND MODELING

184,482Active U.S. Subscribers $105.00/M
Wiland Scoring+$ 35.00/M
Catalog Rate $ 80.00/M
Fundraiser Rate $ 75.00/M
($500/F Minimum Scoring)
SCIENTIFIC AMERICAN provides today's readers
with intriguing articles on tomorrow's      
innovative technology and scientific        
advancements.                                

The articles are filled with fresh and new ideas providing the reader with an inspiration and optimism for the future.  They are written by the world's most accomplished experts and cover a variety of exciting topics such as natural science, medicine, world commerce, and mechanical automation.                        

Through the Wiland modeling program,            
participants of this database have the          
opportunity to apply their house or prospecting
model to Scientific American's subscribers  in order to better target prospects. This program can be utilized for new test opportunities or expansion activity on the file.              
         

 ****************Fast Facts****************    
 Median age...............................44
 Married.................................67%
 Homeowners..............................81%
 Average household income............$81,220
 Attended college........................86%
 Have masters or doctoral degrees........29%
 Hold credit cards.......................92%
 Personal computer owner w/CD-ROM drive..81%
 Traveled in last 12 months..............74%
 Purchased by mail in last 12 months.....80%
 At home address.........................90%
 *******************************************
Usage:
Popular Mechanics Magazine
Wired Magazine
Related LGM Lists:
TIME INC. WILAND DIRECT MODELED MASTERFILE
TIME MAGAZINE WILAND DIRECT MODELING PROGRAM
For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Sabina Pagano; sabina.pagano@lakegroupmedia.com