FINGERHUT MODELING PROGRAM

3,764,900Total Universe/ Base Rate $110.00/M
Publisher Rate $ 80.00/M
Fundraiser Rate $ 75.00/M
Model Scoring Fee+$ 25.00/M
The unique proposition of credit and merchandise makes FINGERHUT the best source of responsive names available on the market today. FINGERHUT builds lifetime customer value with its customers by offering "access to better living" through its popular credit services and it's wide selection of name-brand general merchandise. By blending art, science and LiftBase (Liftengine's predictive modeling and analytics solutions) we identify new customers based on the models.

Model types available:

Good Customer Match:
Target prospects by finding Fingerhut customers that most closely resemble the mailers best customers. The mailer is asked to supply 50M-100M of their "best customers" for Liftengine to build the model.

Mail Match Model:
This Response model finds similar customers based on who has responded to an actual mail campaign. The mailer should provide at least 25,000 net responders in order to build their model. Names are matched back to the FINGERHUT database and names that are likely to respond are identified.

Please allow 3 weeks for the model build. The $400 build fee will be waived with a 50,000 name commitment
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com