MEREDITH CORPORATE DATABASE CUSTOM MODELS(FRMLY TIMEINC

117,293,741Total Subs/Buyers/Members $115.00/M
Scoring Fee+$ 25.00/M
Fundraising Rate $ 75.00/M
Catalog Rate $ 80.00/M
Formerly TIME INC. CORPORATE DATABASE - CUSTOM MODELS

The Meredith Corporate Database brings together all of the magazines, books, and product files from each brand including: Fortune, Money, OxmoorHouse, People,  Sports Illustrated, Sports Illustrated Kids, PeopleStyle.

These models are built using thousands of purchase and enhancement variables available from this robust database. Meredith offers several custom products for marketers to better utilize their database:

Profile Analysis:
A profile report identifies which titles and/or straight selections should be tested based on match rates of the mailers database to the Time Inc. Corporate Database. The purpose of a Profile Analysis is to best determine which straight selects will work for a mailer or to identify incremental segmentation for mailers that are currently using the Time Inc. database. Mailers should provide at least 25,000 best housefile names for this process. Allow 10-15 business days for delivery.

Matched Mailing Response Model:
The Response model identifies similar customers based on who has responded to recent direct mail campaigns. The mailer should provide enough data to give Meredith at least 25,000 net responders and 50,000 non-responders in order to build their model. These names are matched back to Meredith's Corporate Database and, using net response as the maximizer, names are identified that are likely to respond to and pay for the mailer's offer.  Allow 20 business days for this model to be completed.

Please allow 5 working days to process all model orders.
Usage:
Arbor Day Foundation
Architectural Digest
Better Homes & Gardens
Bloomberg Businessweek
Bon Appetit Magazine
Consumer Reports
Cook's Illustrated
Country Living Magazine
Family Circle Magazine
Food Banks Consortium
Harper's Bazaar Magazine
Highlights For Children
Marie-Claire Magazine
Meredith Corporation
Midwest Living
National Geographic Magazine
New Yorker
Nutrition Action Healthletter
O, The Oprah Magazine
Reader's Digest Magazine
Smithsonian Magazine
This Old House Ventures, LLC
Vanity Fair
Victoria's Secret
Week Publications, Inc.
Wired Magazine
Related LGM Lists:
HEARST HEALTH MODELING MASTERFILE (FRMLY RODALE INC)
TEN: THE ENTHUSIAST NETWORK MODELING MASTERFILE
BONNIER CORPORATION CUSTOM MODELING
SMITHSONIAN MODELING MASTERFILE
PARALYZED VETERANS OF AMERICA CUSTOM MODELING
HEARST HEALTH ABACUS CROSS-MEMBER MODELING(FMRLY RODALE
FRANK CAWOOD & ASSOCIATES MODELING MASTERFILE
NATURE CONSERVANCY CUSTOM MODELING
LIFTBASE CONSUMER MODELING MASTERFILE
TRUSTED MEDIA BRANDS - MODELING MASTERFILE
NATIONAL MAGAZINE EXCHANGE MODELING MASTERFILE
F+W MEDIA CUSTOM MODELING
DATA CONNEXX CUSTOM MODELS
COLONY BRANDS CATALOGS - MODELING FOR FUNDRAISERS
ARBOR DAY FOUNDATION CUSTOM MODELING
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Anjie Logan; anjie.logan@lakegroupmedia.com