TIME INC. CORPORATE DATABASE - CUSTOM MODELS

117,293,741Total Subs/Buyers/Members $115.00/M
Scoring Fee+$ 25.00/M
Fundraising Rate $ 75.00/M
Catalog Rate $ 80.00/M
The Time Inc. Corporate Database brings together all of the magazines, books, and product files from each brand including: Coastal Living, Cooking Light, Food & Wine, Essence, Entertainment Weekly, Fortune, Golf Magazine, Health, InStyle, Money, Oxmoor House, People en Espaņol, People,  Real Simple, Southern Living, Sports Illustrated, Sports Illustrated Kids, StyleWatch, Sunset, Time, and Travel + Leisure.  These models are built using thousands of purchase and enhancement variables available from this robust database. Time Inc. offers several custom products for marketers to better utilize their database:

Profile Analysis:
A profile report identifies which titles and/or straight selections should be tested based on match rates of the mailers database to the Time Inc. Corporate Database. The purpose of a Profile Analysis is to best determine which straight selects will work for a mailer or to identify incremental segmentation for mailers that are currently using the Time Inc. database. Mailers should provide at least 25,000 best housefile names for this process. Allow 10-15 business days for delivery.

Matched Mailing Response Model:
The Response model identifies similar customers based on who has responded to recent direct mail campaigns. The mailer should provide enough data to give Time Inc. at least 25,000 net responders and 50,000 non-responders in order to build their model. These names are matched back to Time Inc's Corporate Database and, using net response as the maximizer, names are identified that are likely to respond to and pay for the mailer's offer.  Allow 20 business days for this model to be completed.

Please allow 5 working days to process all model orders.
Usage:
Arbor Day Foundation
Architectural Digest
Better Homes & Gardens
Bloomberg Businessweek
Bon Appetit Magazine
Consumer Reports
Cook's Illustrated
Country Living Magazine
Family Circle Magazine
Food Banks Consortium
Harper's Bazaar Magazine
Highlights For Children
Marie-Claire Magazine
Meredith Corporation
Midwest Living
National Geographic Magazine
New Yorker
Nutrition Action Healthletter
O, The Oprah Magazine
Reader's Digest Magazine
Smithsonian Magazine
This Old House Ventures, LLC
Vanity Fair
Victoria's Secret
Week Publications, Inc.
Wired Magazine
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Elisa Klatt; elisa.klatt@lakegroupmedia.com