| 341,183 | Active U.S. Subscribers | $110.00/M |
| 89,860 | Dec'20-Feb'21 Subscriber | +$ 12.00/M |
| 155,191 | 6 Mos Subscribers | +$ 8.00/M |
| 24,516 | 6 Mos Change of Address | +$ 14.00/M |
| 72,360 | 6 Mos Expires | $ 50.00/M |
| 2,628 | Active Canadian Subs | $125.00/M |
| 19,467 | 12 Mos Gift Givers | +$ 10.00/M |
| Fundraising Rate | $ 75.00/M |
| Catalog Rate | $ 80.00/M |
This Old House is the premiere home improvement
magazine for the hands-on homeowner, providing
expert advice on home improvement, remodeling,
upgrades, tools, and products. Each issue
includes ideas, photos, how-to videos, and
step-by-step projects on kitchens, baths and
living areas as well as tips on improving the
outside of homes with gardening and landscaping
advice.
This Old House subscribers are an exclusive
audience of home enthusiasts interested in
maintaining and updating their homes.
This Old House is enhanced with demographic and lifestyle data for even better segmentation.
************** Fast Facts *****************
Median HH Income................... $66,496
Median Age...............................51
College Educated........................61%
Married.................................64%
*******************************************
Can Select by Lifestyle Interest @ $16.00/M
extra:
(Please inquire for counts.)
Animal - Cat
Animal - Dog
Camping
Collectible
Craft
Donor
Donor - Environment
Financial Investor
Financial Stock/Bond
Fishing
Food/Wine
Gardening
Golf
Grandchildren
Health - Healthy Food
Health Improvement
Health - Weight Loss
Home Improvement
Hunting
Travel - Cruise
Travel - Domestic
Travel - International
Woodworking
|
Can select by Adult Age @ $16.00/M extra:
| (Please inquire for counts.) |
| 19 - 34 |
| 35 - 44 |
| 45 - 54 |
| 55 - 64 |
| 65 - 74 |
| 75+ |
Can select by Income @ $16.00/M extra:
| (Please inquire for counts.) |
| $24,000 and under |
| $25,000 - 34,999 |
| $35,000 - 49,999 |
| $50,000 - 74,999 |
| $75,000 - 99,000 |
| $100,000 - 149,999 |
| $150,000 and up |
Can select by Net Worth @ $16.00/M extra:
| (Please inquire for counts.) |
| $49,999 and under |
| $50,000 - 99,999 |
| $100,000 - 249,999 |
| $250,000 - 499,999 |
| $500,000 and up |
Can select by Child Age @ $16.00/M extra:
| (Please inquire for counts.) |
| Age 0-10 |
| Age 11-17 |
Usage:
| Arbor Day Foundation |
| Consumer Reports |
| Country Living Magazine |
| Do It Yourself Magazine |
| Family Handyman |
| HGTV Magazine |
| KVIE Channel 6 |
| Midwest Living |
| Old House Journal |
| Popular Mechanics Magazine |
| St. Jude Children's Hospital |
|
