TRUSTED MEDIA BRANDS, INC. - POLITICAL MASTERFILE

2,438,917Active U.S. Subs/Buyers $110.00/M
1,309,218Democratic Subs/Buyers+$ 16.00/M
1,114,249Republican Subs/Buyers+$ 16.00/M
Fundraiser/Non-Profit $ 75.00/M
Catalog Rate $ 80.00/M
Political Affiliation+$ 16.00/M
(all orders)
Trusted Media Brands, Inc. (formerly Reader's Digest) offers mature consumers the opportunity to subscribe to one of their well known magazine titles designed to provide wholesome entertainment. Their well-known brands include Birds & Blooms, Country, Country Woman, Family Handyman, Farm & Ranch Living, Reader's Digest, Reader's Digest Large Print, Reminisce, Simple & Delicious, and Taste of Home.  Each brand successfully builds relationships with readers by offering respected content, either from TBMI or the readers themselves.    
             
With the use of their enhancement data, Trusted Media Brands, Inc. has been able to identify the political party affiliation of their subscribers and book buyers. These consumers also schedule time for various politically affiliated charitable / fundraising organizations in their busy lives.

 ****************Fast Facts******************
 Median Age................................53
 Median Household Income..............$56,400
 ********************************************

Additional segmentation:

Birds & Blooms Magazine:
  741,892  Actual Contributor - Donor
   52,613  Actual Contributor - Conservative
           Donor
   21,008  Actual Contributor - Liberal Donor
  227,615  Party Affiliation - Democrats
  210,060  Party Affiliation - Republicans

Country Woman Magazine:  
  153,828  Actual Contributor - Donor        
   10,087  Actual Contributor - Conservative
           Donor                            
    2,922  Actual Contributor - Liberal Donor
   42,489  Party Affiliation - Democrats    
   43,319  Party Affiliation - Republicans  
                                           
Country Magazine:
  448,240  Actual Contributor - Donor        
   34,507  Actual Contributor - Conservative
           Donor                            
    9,755  Actual Contributor - Liberal Donor
  120,682  Party Affiliation - Democrats    
  129,257  Party Affiliation - Republicans  
                                           
Family Handyman Magazine:
  574,874  Actual Contributor - Donor        
   34,619  Actual Contributor - Conservative
           Donor                            
   13,543  Actual Contributor - Liberal Donor
  220,357  Party Affiliation - Democrats    
  166,455  Party Affiliation - Republicans  
                                           
Farm & Ranch Living:
  114,774  Actual Contributor - Donor        
    7,986  Actual Contributor - Conservative
           Donor                            
    1,996  Actual Contributor - Liberal Donor
   28,428  Party Affiliation - Democrats    
   32,732  Party Affiliation - Republicans  
                                           
Reader's Digest Magazine:
1,147,604  Actual Contributor - Donor        
   87,737  Actual Contributor - Conservative
           Donor                            
   31,960  Actual Contributor - Liberal Donor
  385,030  Party Affiliation - Democrats    
  326,385  Party Affiliation - Republicans

Reader's Digest - Large Print:
  155,890  Actual Contributor - Donor        
   10,663  Actual Contributor - Conservative
           Donor                            
    4,580  Actual Contributor - Liberal Donor
   53,544  Party Affiliation - Democrats    
   42,036  Party Affiliation - Republicans  
                                             
Reminisce Magazine:
  560,395  Actual Contributor - Donor        
   45,480  Actual Contributor - Conservative
           Donor                            
   15,960  Actual Contributor - Liberal Donor
  168,506  Party Affiliation - Democrats    
  156,398  Party Affiliation - Republicans  
                                             
Simple & Delicious Magazine:
  197,333  Actual Contributor - Donor        
   12,368  Actual Contributor - Conservative
           Donor                            
    4,940  Actual Contributor - Liberal Donor
   65,750  Party Affiliation - Democrats    
   54,596  Party Affiliation - Republicans  
                                             
Taste of Home Magazine:
  988,698  Actual Contributor - Donor        
   45,480  Actual Contributor - Conservative
           Donor                            
   24,782  Actual Contributor - Liberal Donor
  339,646  Party Affiliation - Democrats    
  273,197  Party Affiliation - Republicans  
                                             
Trusted Media Brands, Inc. - MK Magazine MF:
2,332,019  Actual Contributor - Donor        
  159,208  Actual Contributor - Conservative
           Donor                            
   59,290  Actual Contributor - Liberal Donor
  745,319  Party Affiliation - Democrats    
  654,708  Party Affiliation - Republicans  
                                             
Trusted Media Brands, Inc. - NY Magazine MF:
1,826,730  Actual Contributor - Donor        
  128,712  Actual Contributor - Conservative
           Donor                            
   48,641  Actual Contributor - Liberal Donor
  642,477  Party Affiliation - Democrats    
  520,975  Party Affiliation - Republicans

Trusted Media Brands, Inc. - Food & Home Book Buyers:
  729,417  Actual Contributor - Donor        
   51,220  Actual Contributor - Conservative  
           Donor                              
   19,845  Actual Contributor - Liberal Donor
  246,934  Party Affiliation - Democrats      
  193,666  Party Affiliation - Republicans
Usage:
Democratic Senatorial Campaign
Related LGM Lists:
NUTRITION ACTION ENHANCED DEMOCRAT SUBSCRIBERS
RODALE, INC. POLITICAL PARTY AFFILIATION MASTERFILE
HEALTHY DIRECTIONS POLITICAL PARTY MASTERFILE
TIME INC. POLITICAL PARTY MASTERFILE
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com