PAULA YOUNG & ESPECIALLY YOURS - MAGAZINE SUBSCRIBERS

323,940Total Universe $110.00/M
34,549Apr'17 Buyers/Subscribers $131.00/M
86,155Feb'17-Apr'17 Buyers/Subs $126.00/M
138,938Nov'16-Apr'17 Buyers/Sub $121.00/M
210,083May'16-Apr'17 Buyers/Subs $115.00/M
Subscribers+$ 16.00/M
(All Orders)
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
This database combines the buyers from the Paula Young & Especially Yours catalogs which feature quality wigs & hair accessories for the style-conscious woman.

The Paula Young/Especially Yours Masterfile has been enhanced with the Liftengine data program which includes Infobase and KBM data.  This affords mailers to take advantage of the stronger targeting opportunities on the database.  We have identified magazine subscribers which can be fine tuned to select by category of interest, age, income, or other necessary variable for prime targeting.

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                  FAST FACTS
Average Age.................................66
Average Household Income...............$47,000
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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Magazine Categories Available at $16.00/M extra:
Cooking
Home / Garden
Women's Interest      


Reading Interest Available at $16.00/M extra:
Audio Books
Best Sellers
Financial
Health / Medical
Home Decorating
Military / History
People / Entertainment
Religious / Inspirational
Romance
Related LGM Lists:
HEALTHY DIRECTIONS MASTERFILE - ENHANCED MAGAZINE SUBS
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com