LIFTBASE CONSUMER MASTERFILE: READERS

128,914,404Total Universe $75.00/M
537,3583 Months Buyers +$ 5.00/M
849,8226 Months Buyers +$ 5.00/M
6,694,388Phone Numbers +$10.00/M
43,753,710Email Addresses $80.00/M
Reader's Select +$10.00/M
All orders
The Liftbase Consumer Readers Masterfile gives you the opportunity to target avid readers by specific interest.  The names are enriched with the best and largest collection of multisourced demographic, psychographic and Ethnic data, along with multiple premier enhancement sources unique to the LIFTBASE Masterfile.  

 ************** Fast Facts *****************
 Average Age..............................58
 Average Income......................$85,480
 *******************************************



The following Reading related selects are available:

Lifestyle:
 11,428,775  Interest - Mail Order Magazines
  6,103,593  Reading Interest - Audio Books
 13,828,965  Reading Interest - Best Sellers
  9,109,304  Reading Interest - Children's
 14,743,106  Reading Interest - Cooking
  8,340,840  Reading Interest - Fashion
 48,398,658  Reading Interest - Financial
118,392,649  Reading Interest - General
 12,480,129  Reading Interest - Health/Medical
 12,487,088  Reading Interest - Home Decorating
116,542,682  Reading Interest - Magazines
  8,537,012  Reading Interest -
             Military/History
 10,965,082  Reading Interest -
             People/Entertainment
 39,902,725  Reading Interest -
             Religious/Devotional
  8,908,741  Reading Interest - Romance
 13,014,940  Reading Interest - Science Fiction
  8,059,153  Reading Interest -
             Science/Technology
  9,823,978  Reading Interest - Sports
 11,382,402  Reading Interest -
             Thriller/Mystery
  7,520,605  Reading Interest - World -
             News/Politics
 
Buyers:
 33,959,441  Mail Order Buyer of Books
  2,491,927  Buyers of Books - Children's    
  1,444,957  Buyers of Books - Cooking, Food &
             Wine                
 31,661,790  Buyers of Magazines
  4,900,426  Buyers of Magazines - Food
             Cooking
  8,699,410  Buyers of Magazines - Home Garden
  4,313,869  Buyers of Magazines - Sports
  2699,0804  Buyers of Magazines - Women's
             Interest
Related LGM Lists:
DATA CONNEXX CONSUMER MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com