HARVARD BUSINESS REVIEW - CONSUMER ENHANCED

413,377Consumer Enhanced Subs $150.00/M
Fundraiser Rate $ 80.00/M
Consumer Catalog Rate $ 95.00/M
HARVARD BUSINESS REVIEW has overlayed its
file with demographic and lifestyle information.

HARVARD BUSINESS REVIEW is written and edited for decision makers worldwide - key business people who require the in-depth managerial insight that HARVARD BUSINESS REVIEW provides.

As the standard of business publishing excellence, HARVARD BUSINESS REVIEW keeps active, top managers informed about important developments, new ideas and significant trends in business management, theory and practice.
   
**************** Fast Facts *****************
Average age................................48
Average household income.............$301,402
Average individual income............$156,498
Average household net worth........$1,453,714
Own securities............................93%
Avg value of total financial accts...$936,000
Married...................................79%
Own primary residence worth $250,000+.....86%
Average value of primary residence...$715,106
College degree+...........................88%
Hold post graduate degrees................40%
Top management positions..................43%
Serve on one or more board of directors...35%
Work for companies with 1,000+ employees..41%
Work for companies with $100+ million
in annual sales...........................52%
Involved in purchase of computer equipment
for company...............................23%
Traveled in the U.S. in last 12 months....97%
Traveled abroad in last 12 months.........78%
Involved in civic activity................32%
*********************************************

Can select by Income at $15.00/M extra:
7,415$0 - $30,999
8,529$31,000 - $40,999
11,377$41,000 - $50,999
11,458$51,000 - $60,999
19,195$61,000 - $75,999
34,976$76,000 - $100,999
29,340$101,000 - $125,999
48,844$126,000 - $175,999
63,539$176,000+
Can select by Adult Age at $15.00/M extra:
25,99218 - 24
54,58624 - 34
92,79135 - 44
97,98445 - 54
61,61955 - 64
22,44365 - 74
17,71875+
Can select by Interest at $15.00/M extra:
7,980Animal Welfare Donation
26,203Apparel - Children
42.587Apparel - Men
3.025Apparel - Men/Big/Tall
99,273Apparel - Women
3,468Apparel - Women/Petite
17,554Apparel - Women/Plus
6.862Apparel - Women/Young
39,529Art/Antique/Art
49,420Arts/Fan
29,252Auto Parts/Accessories
49,808Auto/Work
50,256Automotive Buff
3,642Aviation Fan
60,825Beauty Cosmetics
25,182Boating/Sailing Fan
158,608Book Buyer/Reader
48,828Books - Magazines
39,278Books - Music
34,719Broader Living
20,850Camping/Hiking Fan
21,765Career Oriented
12,888Cat Owner
107,469Charitable Contributor
94,577Children Interests
13,726Children Learning Toys
10,545Children Prod - Baby Care
78,263Children Prod - General
9,861Childrens Charitable Donation
20,093Christian Families
92,708Collect - Special_Foods
43,563Collectibles - Antiques
5,093Collectibles - Arts
6,674Collectibles - Coins
52,317Collectibles - General
6,242Collectibles - Sports
3,329Collectibles - Stamps
6,725Collector - Avid
9,044Common Living
51,472Community Charities
167,147Computer Owner
15,844Computing - Home/Office/General
123,972Consumer Electronics
132,468Cooking Fan
83,643Crafts Fan
84,307Crafts - Hobbies Merch Buyer
37,511Current Affairs/Politics
35,306Dieting/Weight Loss
5,376DIY Living
8,610DIYers
22,396Dog Owner
3,457Donates by Mail
11,213DVDs/Videos
9,510Education OnLine
167,147Electronics/Computers
3,761Equestrian Fan
7,589Exercise - Aerobic
108,626Exercise/Health
5,303Exercise - Running/Jogging
15,508Exercise - Walking
99,276Female Merch Buyer
15,416Fishing Fan
15,831Food - Natural
10,736Food - Wines
3,545Gaming/Casino
115,938Gardening Fan
12,200General Contributor
30,929Golf Fan
57,185Health/Beauty
29,934Health Inst Contributor
46,176Health/Medical
18,647High Brow
29,050High Tech Leader
6,823History - Military
153,243Home Decorating Fan
151,526Home Furnishings/Decorating
46,077Home - Garden
115,938Home Gardener
45,262Home Improvement
25,031Home Living
35,504Hunting/Shooting Fan
30,046Invest - Active
97,145Invest - Finance
4,233Invest - Foreign
78,265Invest - Personal
18,689Invest - Real_Estate
16,924Invest - Stocks/Securities
106,107Investments
27,558Jewelry Purchaser
11,176Luggage Purchaser
48,828Magazine Reader
168,573Mail Order Buyer
168,610Mail Responder
4,835Motorcycling Fan
22,231Movie Collector
90,616Movie/Music
32,625Music - Avid Listener
13,362Music Collector
17,139Music Player
6,200Musical Instruments
9,465NASCAR Fan
18,107News - Financial
77,170Online Purchaser
13,162Opportunity_Seekers
7,338Other Charitable Donation
38,007Other Pet Owner
90,736Outdoor
10,904Parenting
38,007Pet Owner
18,397Photography Fan
94,599Political Charitable Donation
94,699Political Contributor
3,892Professional Living
140,394Reading - General
151,714Reading - Magazines
5,034Reading - Science_Fiction
16,216Religious Contributor
27,272Religious Inspirational
8,288Religious Magazines
8,245Science/Space
10,848Self-Improvement
30,913Senior Adult in HH
13,972Sewing/Knitting/Needlework
16,136Single Parent
4,971Snow Skiing Fan
39,105Soho Indicator
4,858Spec Sport - Auto/MC Racing
14,094Spec Sport - Baseball
13,959Spec Sport - Basketball
18,138Spec Sport - Football
6,402Spec Sport - Hockey
10,743Spec Sport - TV Sports
118,133Sports
66,781Sports - Leisure
11,076Sporty Living
32,711Sweepstakes Fan
21,211Theater/Performing Arts
18,562Travel - Cruise Vacations
63,584Travel - Domestic
114,990Travel
10,158Travel - International
114,990Traveling Fan
9,355TV/Satellite Dish
17,503Upscale Living
4,727Veteran in HH
4,973Veterans - Donation
8,625Woodworking Fan
For list recommendations, contact:
Danny Grubert; danny.grubert@lakegroupmedia.com
To place an order, contact:
Theresa Ullman; theresa.ullman@lakegroupmedia.com