HEALTHY DIRECTIONS MASTERFILE-ENHANCED MERCHANDISE BYRS

629,317Total Buyers/Subscribers $125.00/M
68,663Jul'17 Buyers/Subs+$ 20.00/M
146,956May'17-Jul'17 Buyers/Subs+$ 16.00/M
259,176Feb'17-Jul'17 Buyers/Subs+$ 12.00/M
405,285Aug'16-Jul'17 Buyers/Subs+$ 6.00/M
Merchandise Buyers+$ 15.00/M
Fundraiser Rate $ 75.00/M
Publisher Rate $ 85.00/M
Competitive/Non Recip+$ 25.00/M
Healthy Directions offers doctor-formulated nutrition and health products to consumers in order to help them lead happier, healthier lives.  In conjunction with their physicians including Dr. Aaron Tabor, Dr. Susan Lark, Dr. Stephen Sinatra, Dr. Julian Whitaker and Dr. David Williams, Healthy Directions has created nutritional supplements for many types of general health including heart health, bone and joint health, digestive health and blood sugar maintenance.  In addition to offering a variety of supplements Healthy Directions also offers their well-known Alternatives and Health & Healing newsletters to help support their mission.  

Through the Liftengine enhancement, Healthy Directions has identified buyers of non-health related merchandise which will help catalogers and solo offers better target their prospects. Mailers can select by product category, dollars spent, and number of purchases in addition to utilizing the Healthy Directions RFM data.


*****************Fast Facts*******************
Average Age.................................68
Average Income.........................$64,834
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Customer interests: Charitable Giving, Collectibles, Cooking, Crafts, Exercise, Gardening, Home Decorating, Personal Investments, Purchasing Gifts, Purchasing Women's Apparel, Reading, Travel

Can select Merchandise by Product Category at $15.00/M extra: (Please inquire for counts)
  Apparel - Men's Big & Tall                
  Apparel - Women's                          
  Apparel - Women's Petite                  
  Apparel - Women's Plus Size                
  Arts & Antiques                            
  Automotive Parts/Accessories              
  Books - Audio Books                        
  Books - Children                          
  Books - Cooking                            
  Books - General                  
  Children's - Apparel            
  Children's - General Products  
  Children's - Infant/Toddler    
  Children's - Toys              
  Clubs/Memberships              
  Collectibles                    
  Crafts/Hobbies                  
  Electronics/Home Office        
  Fishing                        
  Food                            
  Gardening                      
  Gifts/Holiday Items            
  Golf                            
  Health / Beauty                
  Health / Medical Supplies    
  Health / Personal Care                  
  Home / Garden                            
  Home Care                                
  Home Furnishings - General              
  Home Furnishings - Bath                  
  Home Furnishings - Furniture            
  Home Furnishings - Lighting              
  Home Furnishings - Linens                
  Home Furnishings - Window Treatments    
  Home Office/Computer                    
  Housewares - General                    
  Housewares - Kitchen                    
  Housewares - Tableware                  
  Hunting        
  Jewelry                              
  Magazines - General                  
  Magazines - Food & Cooking          
  Magazines - Home & Garden            
  Military Memorabilia                
  Novelty                              
  Pet Products                        
  Photography                          
  Small Appliances                    
  Sports/Leisure                      
  Stationary                          
  Tools                                
  Travel/Luggage                      
  Travel Packages & Products          
  Video & DVD's  
  Value Priced Merchandise
Related LGM Lists:
PAULA YOUNG & ESPECIALLY YOURS - MERCHANDISE BUYERS
NUTRITION ACTION ENHANCED MASTERFILE
NUTRITION ACTION HEALTHLETTER PRODUCT BUYER MASTERFILE
TIME INC. ENHANCED MERCHANDISE BUYERS MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Anjie Logan; anjie.logan@lakegroupmedia.com