ESPECIALLY YOURS WIGS & APPAREL BUYERS-GENESIS ENHANCED

234,206Total Universe $110.00/M
72,917Aug'17-Oct'17 Genesis Byr $126.00/M
151,571May'17-Oct'17 Genesis Byr $121.00/M
198,247Nov'16-Oct'17 Genesis Byr $115.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
The Especially Yours file offers fashion and image conscious African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.  These buyers take pride in their appearance and have a refined taste in clothing and accessories, prefer to dress fashionably, yet affordable.            
     
The Especially Yours Buyers file has been enhanced with 4-Cite's Genesis Data in order to provide additional segmentation.  Mailers can utilized the Datalogix transactional criteria in addition to the Especially Yours data in order to better target their prospects.

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                  FAST FACTS                  
Average Age.................................63
Average Household Income...............$42,000
Married....................................62%
Homeowners.................................75%
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Available selections:
 Adult Age
 Genesis  Last $ Purchase
 Genesis Average $ Purchase
 Genesis # Titles Purchased (1x - 5x+)
 Income                        
 Dwelling Type                  
 Length of Residence  
 Homeowner          

Genesis Product Categories:  
 Childrens          
 Decor                              
 Food                                
 Garden                              
 Gifts                              
 Household Solutions                
 Jewelry                            
 Personal Care                      
 Plus-Size
 Shoes                          
 Travel
 Women's
 
Lifestyle Selects:  
 Collectibles
 Cooking: Baking
 Cooking: Gourmet                      
 Diet Concern: Eat Natural        
 Diet Concern: Lose Weight        
 Diet Concern: Vitamins            
 Diet Concern: General            
 Donor: General                    
 Donor: Animal Welfare            
 Donor: Children                  
 Donor: Environmental              
 Donor: Health      
 Donor: Humanitarian
 Donor: Religious            
 Donor: Veterans
 Food: Wine                            
 Grandchildren                              
 Investments    
 Mail Order: Books
 Mail Order: Cosmetics                        
 Mail Order: Food
 Mail Order: Gifts  
 Mail Order: Home
 Mail Order: Jewelry                        
 Mail Order: Magazines
 Mail Order: Jewelry                        
 Music: Christian/Gospel  
 Online Buyer                  
 Own a Cat                                  
 Own a Dog  
 Presence of Elderly Parent                  
 Reading: Medical/Health                    
 Reading: Natural Health  
 Self - Improvement
 Theater / Performing Arts
Related LGM Lists:
ESSENCE MAGAZINE & ENHANCED
ESSENCE MAGAZINE SENIORS
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com