PAULA YOUNG BUYERS - GENESIS ENHANCED

257,770Total Universe $110.00/M
67,968Mar'17-May'17 Genesis Byr $126.00/M
144,954Dec'16-May'17 Genesis Byr $121.00/M
223,196Jun'16-May'17 Genesis Byr $115.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest mail order Wig company. Customers in Paula Young's over 50 market are concerned about their overall health and well being, prefer to dress conservatively yet affordably, and recognize value-priced home and gift items. Paula Young buyers are more likely to purchase from categories such as value-priced apparel, discount merchandise, senior living, moderately priced beauty, vitamins, low ticket jewelry, and other promotional offers.

The Paula Young Buyers file has been enhanced with 4-Cite's Genesis Data in order to provide additional segmentation. Mailers can utilized this transactional criteria in addition to the Paula Young data in order to better target their prospects.

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                  FAST FACTS                
Average Age.................................68
Average Household Income...............$50,000
Married....................................70%
Retired....................................47%
Homeowner..................................81%
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Available selections:
 Adult Age
 Genesis  Last $ Purchase
 Genesis Average $ Purchase
 Genesis # Titles Purchased (1x - 5x+)
 Income
 Dwelling Type
 Length of Residence
 Homeowner

Genesis Product Categories:
 Childrens                  
 Decor                      
 Food                                  
 Garden                                  
 Gifts
 Household
 Jewelry
 Men's
 Personal Care
 Plus-Size  
 Recreational
 Travel
 Women's
 Shoes

Lifestyle Selects:
 Catalog Buyers; Woman's Apparel
 Catalog Buyers: Garden
 Catalog Buyers: Gifts
 Catalog Buyers: Food
 Collectibles
 Cooking: Baking    
 Cooking: Gourmet    
 Diet Concern: Eat Natural
 Diet Concern: Lose Weight
 Diet Concern: Vitamins
 Diet Concern: General
 Donor: General
 Donor: Animal Welfare
 Donor: Children
 Donor: Environmental
 Donor: Health
 Donor: Humanitarian
 Donor: Religious
 Donor: Veterans
 Grandchildren
 Investments
 Mail Order Apparel
 Mail Order: Books    
 Mail Order: Cosmetics
 Mail Order: Food  
 Mail Order Gifts
 Mail Order: Jewelry    
 Mail Order Magazines
 Music: Christian/Gospel
 Online Buyer
 Presence of Elderly Parent
 Own a Cat
 Own a Dog
 Reading: Medical/Health
 Reading: Natural Health  Self - Improvement  
 Theater / Performing Arts
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com