DISCOVER MAGAZINE WILAND MODELING

155,583Active U.S. Subscribers $105.00/M
Wiland Scoring+$ 35.00/M
Catalog Rate $ 90.00/M
Fundraiser Rate $ 75.00/M
($500/F Minimum Scoring)
DISCOVER magazine is devoted to the world of  
science and technology.  It intelligently      
explores all areas of science, from archaeology
to ecology, technology to medicine, and        
astronomy to physics.  DISCOVER's mission is to
enable their subscribers to lead richer lives  
through better understanding of themselves,    
their world and their universe.                

Through the Wiland modeling program,            
participants of this database have the          
opportunity to apply their house or prospecting
model to Discover Magazine in order to  
better target prospects.  This can be utilized
for new test opportunities or expansion
activity on the file.                          

 ************** Fast Facts *****************
 Median Age...............................39
  Age 18-49..............................69%
  Age 25-49..............................45%
  Age 35-44..............................18%
  Age 45-54..............................18%
 Median Household Income.............$53,247
  HHI $60,000+                           44%
  HHI $75,000+...........................32%
  HHI $100,000+..........................22%
 Attended/Graduated College+.............56%
 Own Home................................61%
 *******************************************

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