DISCOVER magazine is devoted to the world of
science and technology. It intelligently
explores all areas of science, from archaeology
to ecology, technology to medicine, and
astronomy to physics. DISCOVER's mission is to
enable their subscribers to lead richer lives
through better understanding of themselves,
their world and their universe.
Through the Wiland modeling program,
participants of this database have the
opportunity to apply their house or prospecting
model to Discover Magazine in order to
better target prospects. This can be utilized
for new test opportunities or expansion
activity on the file.
************** Fast Facts *****************
Median Age...............................39
Age 18-49..............................69%
Age 25-49..............................45%
Age 35-44..............................18%
Age 45-54..............................18%
Median Household Income.............$53,247
HHI $60,000+ 44%
HHI $75,000+...........................32%
HHI $100,000+..........................22%
Attended/Graduated College+.............56%
Own Home................................61%
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