RODALE, INC. CHARITABLE DONORS

1,678,562Active Subs/Book Buyers+$110.00/M
139,871Aug'17 Subs/Book Buyers+$ 17.00/M
352,5473 Mos Subs/Book Buyers+$ 12.00/M
586,4616 Mos Subs/Book Buyers+$ 6.00/M
Fundraiser Rate $ 75.00/M
Donors (All Orders)+$ 16.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World.  In addition to their widely read titles, Rodale, Inc. publishes highly acclaimed books on health, fitness, cooking, gardening, the environment, and more.  

The Rodale, Inc. database has been enhanced with Infobase data to identify core charitable donors
based on the type of charity of interest. By combining Rodale's RFM data with this enhancement information, mailers can identify strong targets that reside within this database.


 ************** Fast Facts *****************
 Median Age...............................57
 Median Household Income.............$62,304
 *******************************************

Can select by Donors by Interest Category (actives):
303,883Animal Welfare
330,318Children's
1,613,436Cultural
324,520Environmental
650,881Health
34,287International Relief
1,161,122Political
67,702Political Conservative
31,398Political Liberal
411,291Religious
263,741Veterans
Usage:
Food Bank Alliance
Guideposts, A Church Corp.
Hospice Support Fund
Related LGM Lists:
TEN: THE ENTHUSIAST NETWORK DONOR MASTERFILE
PAULA YOUNG & ESPECIALLY YOURS - CHARITABLE DONORS
HEALTHY DIRECTIONS MASTERFILE - CHARITABLE DONORS
TRUSTED MEDIA BRANDS, INC. - CHARITABLE DONORS
LIFTBASE CONSUMER MASTERFILE: DONORS
TIME INC. DONOR MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com