RODALE, INC. CHARITABLE DONORS

1,476,147Active Subs/Book Buyers+$110.00/M
84,883Apr'18 Subs/Book Buyers+$ 17.00/M
325,1193 Mos Subs/Book Buyers+$ 12.00/M
596,7016 Mos Subs/Book Buyers+$ 6.00/M
Fundraiser Rate $ 75.00/M
Donors (All Orders)+$ 16.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World.  In addition to their widely read titles, Rodale, Inc. publishes highly acclaimed books on health, fitness, cooking, gardening, the environment, and more.  

The Rodale, Inc. database has been enhanced with Infobase data to identify core charitable donors
based on the type of charity of interest. By combining Rodale's RFM data with this enhancement information, mailers can identify strong targets that reside within this database.


 ************** Fast Facts *****************
 Median Age...............................57
 Median Household Income.............$62,304
 *******************************************

Can select by Donors by Interest Category (actives):
272,144Animal Welfare
300,416Children's
1,454,625Cultural
297,754Environmental
576,317Health
30,699International Relief
1,042,285Political
59,993Political Conservative
28,053Political Liberal
365,662Religious
233,447Veterans
Usage:
Food Bank Alliance
Guideposts, A Church Corp.
Hospice Support Fund
Related LGM Lists:
TEN: THE ENTHUSIAST NETWORK DONOR MASTERFILE
PAULA YOUNG & ESPECIALLY YOURS - CHARITABLE DONORS
HEALTHY DIRECTIONS MASTERFILE - CHARITABLE DONORS
TRUSTED MEDIA BRANDS - CHARITABLE DONORS
LIFTBASE CONSUMER MASTERFILE: DONORS
COLONY BRANDS CATALOGS - MASTERFILE FOR FUNDRAISERS
MEREDITH DONOR MASTERFILE (FRMLY TIME INC.)
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com