RODALE, INC. CHARITABLE DONORS

1,731,649Active Subs/Book Buyers+$110.00/M
97,529May'17 Subs/Book Buyers+$ 17.00/M
280,0103 Mos Subs/Book Buyers+$ 12.00/M
540,3246 Mos Subs/Book Buyers+$ 6.00/M
Fundraiser Rate $ 75.00/M
Donors (All Orders)+$ 16.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World.  In addition to their widely read titles, Rodale, Inc. publishes highly acclaimed books on health, fitness, cooking, gardening, the environment, and more.  

The Rodale, Inc. database has been enhanced with Infobase data to identify core charitable donors
based on the type of charity of interest. By combining Rodale's RFM data with this enhancement information, mailers can identify strong targets that reside within this database.


 ************** Fast Facts *****************
 Median Age...............................57
 Median Household Income.............$62,304
 *******************************************

Can select by Donors by Interest Category (actives):
338,412Animal Welfare
365,630Children's
1,755,381Cultural
358,038Environmental
716,569Health
40,476International Relief
1,244,364Political
53,706Political Conservative
26,592Political Liberal
452,782Religious
293,289Veterans
Usage:
Food Bank Alliance
Guideposts, A Church Corp.
Hospice Support Fund
Rescue Missions
Related LGM Lists:
TEN: THE ENTHUSIAST NETWORK DONOR MASTERFILE
PAULA YOUNG & ESPECIALLY YOURS - CHARITABLE DONORS
HEALTHY DIRECTIONS MASTERFILE - CHARITABLE DONORS
TRUSTED MEDIA BRANDS, INC. - CHARITABLE DONORS
LIFTBASE CONSUMER MASTERFILE: DONORS
TIME INC. DONOR MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com