RODALE, INC. CHARITABLE DONORS

1,474,208Active Subs/Book Buyers+$110.00/M
137,174Dec'17 Subs/Book Buyers+$ 17.00/M
320,6783 Mos Subs/Book Buyers+$ 12.00/M
556,8646 Mos Subs/Book Buyers+$ 6.00/M
Fundraiser Rate $ 75.00/M
Donors (All Orders)+$ 16.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World.  In addition to their widely read titles, Rodale, Inc. publishes highly acclaimed books on health, fitness, cooking, gardening, the environment, and more.  

The Rodale, Inc. database has been enhanced with Infobase data to identify core charitable donors
based on the type of charity of interest. By combining Rodale's RFM data with this enhancement information, mailers can identify strong targets that reside within this database.


 ************** Fast Facts *****************
 Median Age...............................57
 Median Household Income.............$62,304
 *******************************************

Can select by Donors by Interest Category (actives):
263,531Animal Welfare
285,870Children's
1,409,081Cultural
285,170Environmental
564,845Health
29,795International Relief
1,013,755Political
58,512Political Conservative
27,143Political Liberal
356,937Religious
228,096Veterans
Usage:
Food Bank Alliance
Guideposts, A Church Corp.
Hospice Support Fund
Related LGM Lists:
TEN: THE ENTHUSIAST NETWORK DONOR MASTERFILE
PAULA YOUNG & ESPECIALLY YOURS - CHARITABLE DONORS
HEALTHY DIRECTIONS MASTERFILE - CHARITABLE DONORS
TRUSTED MEDIA BRANDS, INC. - CHARITABLE DONORS
LIFTBASE CONSUMER MASTERFILE: DONORS
COLONY BRANDS CATALOGS - MASTERFILE FOR FUNDRAISERS
TIME INC. DONOR MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com