PAULA YOUNG & ESPECIALLY YOURS - DONORBASE MODELS

481,41312 Month Buyers $70.00/M
122,00012 Month Donors $70.00/M
55,000 6 Month Donors $70.00/M
22,000 3 Month Donors $70.00/M
Donorbase (all orders)+$30.00/M
This masterfile combines the buyers from the Paula Young and Especially Yours catalogs which
feature quality wigs and hair accessories for the style-conscious woman.                
                                       
Through the Donorbase modeling program, participants of this database have the          opportunity to apply their house or prospecting models to this Masterfile or they can take straight donor data in order to better target prospects.  This program can be utilized for new test opportunities or expansion activity on the file.

**********************************************
                  FAST FACTS
Average Age.................................66
Average Household Income...............$47,000
Married....................................70%
Retired....................................47%
Homeowners.................................81%
**********************************************

Donors by Interest Category as identified    
through Donorbase (24 Months):              
                                           
Health                        182,897
Public Benefit Advocacy       200,537
Environmental                  50,869
Political Liberal              22,486
Humanitarian/Social Service    67,748        
Animal                         54,866  
International                  30,851  
Arts                           20,111
Religion                       26,987
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
TRUSTED MEDIA BRANDS, INC. - DONORBASE MODELS
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com