NATIONAL MAGAZINE EXCHANGE MODELING MASTERFILE

1,163,09312 Month Responders $95.00/M
104,589Monthly Hotline+$16.00/M
342,6613 Month Hotline+$11.00/M
636,8516 Month Hotline+$ 6.00/M
Fundraising Rate $75.00/M
Model Scoring Fee+$25.00/M
National Magazine Exchange represents a highly responsive consumer who receives an initial direct mail sweepstakes solicitation and then calls in to a toll free number to enter. Callers are offered the opportunity to purchase a discount magazine package once their sweepstakes entry is complete. NME has the most popular titles available for rates as low as $1.29 per week for one to four year subscriptions.

The NME consumers are strong responders to both direct mail and telemarketing offers.

*****************Fast Facts*******************
Average Age.................................64
Average Income.........................$58,882
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National Magazine Exchange is now offering a Good Customer Match modeling program for mailers who are interested in expanding existing activity or looking to better target selection criteria from the outset. The mailer is asked to supply a sample of best customers based on their own criteria, which are then matched to the NME database. These customers are then used to find additional prospects throughout the National Magazine Exchange file.

List Owner does not charge for the model build. A 50,000 name commitment is required.
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com