PAULA YOUNG & ESPECIALLY YOURS - GRANDPARENTS

205,259Total Universe $110.00/M
21,445Apr'17 Buyers $131.00/M
53,991Feb'17-Apr'17 Buyers $126.00/M
87,331Nov'16-Apr'17 Buyers $121.00/M
132,71412 Month Buyers $115.00/M
Grandparent (all orders)+$ 16.00/M
Publisher Rate $ 75.00/M
Fundraiser Rate $ 75.00/M
This database combines the buyers from the Paula Young and Especially Yours catalogs which feature quality wigs and hair accessories for the style-conscious woman.

The Paula Young & Especially Yours Masterfile has been enhanced with the Liftengine data program which includes Infobase and KBM data. This affords mailers to take advantage of the stronger targeting opportunities on the database. We have identified the grandparents on the data base by joining together identified grandparents and children's merchandise buyers within the household.

**********************************************
                  FAST FACTS
Average Age.................................66
Average Household Income...............$47,000
Married....................................70%
Retired....................................47%
Homeowners.................................81%
**********************************************

*Dollar select is based on average purchase
Related LGM Lists:
LIFTBASE CONSUMER MASTERFILE
For list recommendations, contact:
James Gallagher; james.gallagher@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com