TASTE OF HOME COOKBOOK BUYERS

496,691Active U.S. Book Buyers $110.00/M
5,932Jun'17 Book Buyers+$ 17.00/M
30,509Apr'17-Jun'17 Book Buyrs+$ 14.00/M
68,911Jan'17-Jun'17 Book Buyrs+$ 9.00/M
298,650Jul'16-Jun'17 Book Buyrs $110.00/M
3,402Canadian Book Buyers $125.00/M
Fundraiser/Non-Profit $ 75.00/M
Catalog Rate $ 80.00/M
Trusted Media Brands, Inc. (formerly
Reader's Digest) including the TMBI Food & Home Group, offers a variety of cookbooks which are branded under Betty Crocker, Country, Country Woman, Pillsbury, Simple & Delicious, and Taste of Home. These cookbooks cover a wide area of cooking interests, perfect for cooks just starting out to the more experienced chef. They offer recipes for the holidays, healthy cooking, comfort food, quick & easy, and other specialty topics.

(Formerly the Reiman Cookbook Masterfile including former Reiman Food & Home titles)

*****************Fast Facts*******************
Average Age.................................63
Average Income.........................$54,200
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Product categories:
 Healthy Cooking
 Holiday

Book Segment Definitions:

Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.

Paid: Consumers who have made a payment within the requested recency.

Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.

New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.

This file has been enhanced with Lift Engine data to offer additional segmentation for better targeting.
Usage:
Cuisine at Home
Food Network Magazine
Meredith Corporation
Rodale Books
Vegetarian Today
Related LGM Lists:
RODALE, INC. COOKBOOK BUYERS
LIFTBASE CONSUMER MASTERFILE
FOOD & WINE MAGAZINE & ENHANCED
COOKING LIGHT MAGAZINE & ENHANCED
MILK STREET MAGAZINE
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com