| 341,871 | Active U.S. Book Buyers | $110.00/M |
| 1,100 | Apr'18 Book Buyers | +$ 17.00/M |
| 5,183 | Feb'18-Apr'18 Book Buyrs | +$ 14.00/M |
| 8,208 | Nov'17-Apr'18 Book Buyrs | +$ 9.00/M |
| 62,370 | May'17-Apr'18 Book Buyrs | $110.00/M |
| 3,402 | Canadian Book Buyers | $125.00/M |
| Fundraiser/Non-Profit | $ 75.00/M |
| Catalog Rate | $ 80.00/M |
Trusted Media Brands (formerly Reader's Digest) including the TMB Food & Home Group, offers a variety of cookbooks which are branded under Betty Crocker, Country, Country Woman, Pillsbury, Simple & Delicious, and Taste of Home. These cookbooks cover a wide area of cooking interests, perfect for cooks just starting out to the more experienced chef. They offer recipes for the holidays, healthy cooking, comfort food, quick & easy, and other specialty topics.
(Formerly the Reiman Cookbook Masterfile including former Reiman Food & Home titles)
*****************Fast Facts*******************
Average Age.................................63
Average Income.........................$54,200
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Product categories:
Healthy Cooking
Holiday
Book Segment Definitions:
Buyers / New Starts: Consumers who have received a book within the requested recency. They may not have made a payment.
Paid: Consumers who have made a payment within the requested recency.
Multi-Buyer: Consumers who have received a book within the recency and was shipped any product within the last 24 months. A payment has occurred within the last 24 months.
New Start Paid: Consumers who received a book within the requested recency and made a payment within the last 24 months.
This file has been enhanced with Lift Engine data to offer additional segmentation for better targeting.
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Usage:
| Cook's Country |
| Cook's Illustrated |
| Cuisine at Home |
| Everyday With Rachael Ray |
| Food Network Magazine |
| Rodale Books |
| St. Jude Children's Hospital |
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