TRUSTED MEDIA BRANDS, INC. - WILAND DIRECT MODELING

4,725,690Active U.S. Subscribers $80.00/M
Wiland Scoring Fee +$40.00/M
Catalog Rate $80.00/M
Fundraiser Rate $75.00/M
($500/F Minimum Scoring)
Trusted Media Brands, Inc. (formerly Reader's Digest) offers mature consumers the opportunity to subscribe to one of their well-known magazine titles, purchase books or other exciting products designed to provide wholesome entertainment. Several of their well-known titles (Birds & Blooms, Country, Family Handyman,  Reader's Digest, Reminisce, Country Woman, Farm & Ranch Living, Simple & Delicious, and Taste of Home) currently participate in the Wiland Direct database and are available for list select modeling. Contributors to the Wiland Direct database can apply the top deciles of their prospect models to individual titles or across all brands for new testing or expansion usage opportunities.

Mailers have the opportunity to segment by title.

(Includes the former Reiman publications titles.)
Usage:
Alzheimer's Disease Research
AMAC
American Bible Society
Cook's Country
Macular Degeneration Research
Special Olympics International
Related LGM Lists:
REMINISCE MASTERFILE & ENHANCED
RODALE, INC. WILAND DIRECT MODELING PROGRAM
THE WEEK MAGAZINE WILAND MODELING
HEALTHY DIRECTIONS WILAND DIRECT MODELING PROGRAM
NUTRITION ACTION HEALTHLETTER WILAND DIRECT MODELING MF
COLONY BRANDS CATALOGS-WILAND MODELING FOR FUNDRAISERS
TIME INC. WILAND DIRECT MODELED MASTERFILE
SOUTHERN LIVING WILAND DIRECT MODELING PROGRAM
TIME MAGAZINE WILAND DIRECT MODELING PROGRAM
COOKING LIGHT WILAND DIRECT MODELING PROGRAM
FOOD & WINE MAGAZINE WILAND DIRECT MODELING PROGRAM
HEALTH MAGAZINE WILAND DIRECT MODELING PROGRAM
COASTAL LIVING WILAND DIRECT MODELING PROGRAM
PEOPLE MAGAZINE WILAND DIRECT MODELING PROGRAM
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com