TRUSTED MEDIA BRANDS - WILAND DIRECT MODELING

4,095,612Active U.S. Subscribers $80.00/M
Wiland Scoring Fee +$40.00/M
Catalog Rate $80.00/M
Fundraiser Rate $80.00/M
($500/F Minimum Scoring)
Trusted Media Brands (formerly Reader's Digest) offers mature consumers the opportunity to subscribe to one of their well-known magazine titles, purchase books or other exciting products designed to provide wholesome entertainment. Several of their well-known titles (Birds & Blooms, Country, Family Handyman, Reader's Digest, Reminisce, Country Woman, Farm & Ranch Living, Simple & Delicious, and Taste of Home) currently participate in the Wiland Direct database and are available for list select modeling. Contributors to the Wiland Direct database can apply the top deciles of their prospect models to individual titles or across all brands for new testing or expansion usage opportunities.

Mailers have the opportunity to segment by title.

(Includes the former Reiman publications titles.)
Usage:
AMAC
American Bible Society
American Inst For Cancer Research
Guideposts, A Church Corp.
National Parks Conservation Assoc
Wycliffe Associates
Related LGM Lists:
COLONY BRANDS CATALOGS-WILAND MODELING FOR FUNDRAISERS
CONDE NAST WILAND MODELING MASTERFILE
HEALTHY DIRECTIONS WILAND DIRECT MODELING PROGRAM
HEARST WILAND DIRECT MODELING MASTERFILE
NUTRITION ACTION HEALTHLETTER WILAND DIRECT MODELING MF
REMINISCE MASTERFILE & ENHANCED
SMITHSONIAN MAGAZINE - WILAND MODELING
THE WEEK MAGAZINE WILAND MODELING
YANKEE MAGAZINE
YANKEE PUBLISHING MASTERFILE - WILAND
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com