TRUSTED MEDIA BRANDS, INC. - MODELING MASTERFILE

5,168,540Active U.S. Subs/Buyers $110.00/M
Fundraiser/Non-Profit $ 75.00/M
Catalog Rate $ 80.00/M
Scoring Fee+$ 25.00/M
Trusted Media Brands, Inc. (formerly Reader's Digest) offers several statistical modeling programs utilizing their consumer database in conjunction with enhancement variables to build some of the most highly successful models in the marketplace today.  Their active magazine titles Birds & Blooms, Country, Country Woman, Family Handyman, Farm & Ranch Living, Reader's Digest, Reader's Digest Large Print, Reminisce, Simple & Delicious, and Taste of Home along with their avid book buyers all play a role in these models. Their modeling universe starts with active magazine subscribers and 12 month book buyers and is tweaked as the model is built. Mailers have the option of building a Good Customer Match, Full Regression, or a Mailed Match Model.

Good Customer Match: Mailer provides a 100,000 name sample of their best customers excluding any names previously rented. This model combines everything known about each individual on a mailer's customer file to create a model that estimates the likely response rate of the Trusted Media Brands, Inc.'s subscribers/buyers to your offer.

Regression Model: A regression requires mailing a quantity of names significant enough to produce at least 1,000 net paid responses. Your responders and non-responders from the mailing are analyzed against the corporate data to create a unique model.

Mailed Match Model: Mailer sends names from an entire mail campaign with a flag of the responders excluding any names previously rented. Trusted Media Brands, Inc. will match the mailed list to their universe selected for modeling. Customer characteristics which reflect a snapshot of each customer prior to the mail date are identified for mailing.

List owner does not charge for the model build. A 50,000 name commitment is required.

(Includes the former Reiman publications.)

Please allow 6-8 weeks for the model build.
Usage:
Arbor Day Foundation
Better Homes & Gardens
Biotech Research
Bon Appetit Magazine
Consumer Reports
Cook's Country
Cook's Illustrated
Cooking Light Magazine
Cottage Journal Magazine
Custom Mission
Disabled American Veterans
Family Circle Magazine
Food Banks Consortium
Guideposts, A Church Corp.
Health Magazine
Highlights For Children
Howard Jarvis Taxpayers Assoc.
Meredith Corporation
People
Prevention Magazine
Smithsonian Magazine
Southern Living Magazine
Sports Illustrated
TV Guide
Related LGM Lists:
REMINISCE MASTERFILE & ENHANCED
RODALE, INC. MODELING MASTERFILE
SMITHSONIAN MODELING MASTERFILE
LIFTBASE CONSUMER MODELING MASTERFILE
TIME INC. CORPORATE DATABASE - CUSTOM MODELS
DATA CONNEXX CUSTOM MODELS
For list recommendations, contact:
Britt Perry; britt.perry@lakegroupmedia.com
To place an order, contact:
Mary Louie; mary.louie@lakegroupmedia.com