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Barrel Horse News is the official publication  of the National Barrel Horse Association (NBHA).

Barrel Horse News is the ultimate source for all things barrel racing. Each issue is packed with practical, authoritative training and healthcare information, event coverage, and updates on the news, people, horses and trends shaping the barrel racing world. Barrel Horse News features coverage from all types of events, large and small, allowing readers to keep abreast of the happenings from major divisional, professional rodeo and futurity events across the country and on foreign soil as the sport expands internationally.

Barrel Horse News subscribers are competitors of all ages, barrel horse breeders, trainers and Pro Rodeo competitors, who are passionate
about the sport of barrel racing and the Western lifestyle. Subscribers are predominantly women, the buyers of the family. Most compete in the sport of barrel racing on varying levels. Many are involved through the breeding of barrel horses, producing barrel events or through other equine related business.

Subscribers tend to be proactive in the healthcare of their equine athletes, interested
in nutrition and supplementation and open to holistic approaches to equine healthcare. They appreciate the latest styles in fashion and tack and look for clothing and tack that will be comfortable, yet identifies their individual personalities. They appreciate a Western style of living, which is reflected in their homes. They spend a lot of time hauling to and attending events, so safety and comfort is a must when they choose their tow vehicle and trailer. Living-quarters trailers and trucks big enough to pull them are the package of choice.
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