LIFTBASE CONSUMER MODELING MASTERFILE

288,409,194Total Universe $75.00/M
Scoring Fee +$15.00/M
The LIFTBASE Consumer Modeling Masterfile is available for the purpose of statistical modeling in order to improve response on marginal segments and open new universe of names for top mailers.  

Harness the combined power of catalog          
cooperative names enriched with the best and    
largest collection of multisourced demographic,
psychographic and Ethnic data, along with      
multiple premier enhancement sources unique to  
the LIFTBASE Masterfile. These top tier responders are available to catalog and non-catalog mailers alike!  
                                   

LIFTBASE offers two type of models: Good Customer Match Models and  Mailed Match Models.

Good Customer Match Models:
The Good Customer Match model is used to identify your best prospects for new customer acquisition by identifying similarities in unique characteristics between your current customers.  A statistical model is then created based on these similarities that is then applied to new data sets to identify your best prospects, based on your customer profile.  

Mailed Match Model:
For a mailed match model, the mailer forwards a copy of their entire net name mail file from an entire campaign, flagging the responders. Our modeling team will then match the mail file to our universe selected for modeling to overlay the mail file with our comprehensive demographic, lifestyle and buying characteristics.

All buyer and demographic variables are included in our models at no extra cost, except ethnic variables and post-selects, that require an additional charge of $10.00/M.  


 ************** Fast Facts *****************
 Average Age..............................53
 Average Income......................$62,376
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Usage:
American Automobile Association
Bedford Fair Lifestyles
Cincinnati Magazine
Consumer Reports
Emmis Publishing Company
Fresh Direct
Howard Jarvis Taxpayers Assoc.
Los Angeles Magazine
M & M Bedding, LLC
Mouth & Foot Painting Artists
Old Pueblo Traders
Omaha Steaks International
Orange Coast Magazine
Oriental Trading Co.
Tauck World Discovery
Texas Monthly
Yankee Magazine
Related LGM Lists:
RODALE, INC. MODELING MASTERFILE
BONNIER CORPORATION CUSTOM MODELING
SMITHSONIAN MODELING MASTERFILE
FRANK CAWOOD & ASSOCIATES MODELING MASTERFILE
TRUSTED MEDIA BRANDS, INC. - MODELING MASTERFILE
TIME INC. CORPORATE DATABASE - CUSTOM MODELS
DATA CONNEXX CUSTOM MODELS
For list recommendations, contact:
Belkys Reyes; belkys.reyes@lakegroupmedia.com
To place an order, contact:
Laura Cantinieri; laura.cantinieri@lakegroupmedia.com