RODALE, INC. ABACUS CROSS-MEMBER MODELING PROGRAM

3,144,346Active U.S. Subs/Buyers $110.00/M
Non-Affinity Catalog Rate $ 80.00/M
Abacus Scoring Fee $ 30.00/M
$300/F MinScoringFee Test
$750/F MinScoringFee Cont
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  Their well-known magazine titles including Prevention Magazine, Women's Health, Men's Health, and Runner's World, along with the Rodale book titles have all contributed to the Abacus database so that mailers that apply their existing models in order to improve performance on this large database.  

Models can be utilized across all Rodale, Inc. titles or selected universes within the ABACUS grouping. Names will be delivered net of the mailer's house file.

Individual titles are available for selection:
Men's Health
Women's Health
Prevention

Abacus pricing will not be extended to        
fundraisers, they will need to go directly to  
their Abacus representative.
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com