HEARST HEALTH ABACUS CROSS-MEMBER MODELING(FMRLY RODALE

2,779,121Active U.S. Subs/Buyers $110.00/M
Non-Affinity Catalog Rate $ 80.00/M
Abacus Scoring Fee $ 30.00/M
$300/F MinScoringFee Test
$750/F MinScoringFee Cont
Formerly RODALE, INC. ABACUS CROSS-MEMBER MODELING PROGRAM

Through their leadership in direct response marketing, Hearst continues to be the authoritative source for trusted content in health, fitness, and wellness.  Their well-known magazine titles including PreventionMagazine, Women's Health, Men's Health, and Runner's World, along with the Rodale book titles have all contributed to the Abacus database so that mailers that apply their existing models in order to improve performanceon this large database.  

Models can be utilized across all Heart (formerly Rodale Inc.) titles or selected universes within the ABACUS grouping. Names will be delivered net of the mailer's house file.

Individual titles are available for selection:
Men's Health
Women's Health
Prevention

Abacus pricing will not be extended to        
fundraisers, they will need to go directly to  
their Abacus representative.
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com