RODALE, INC. MAGAZINES ENHANCED MASTERFILE

2,477,537Active U.S. Subscribers $110.00/M
342,692Aug'17 Subscribers+$ 17.00/M
699,0903M Subs+$ 12.00/M
1,029,8116M Subs+$ 6.00/M
70,4533M COAs+$ 16.00/M
486,3733M Paid Subs+$ 22.00/M
130,4483M DTP Subs+$ 23.00/M
279,8013M Renewals+$ 28.00/M
433,9026M Expires $ 50.00/M
1,087,28712M Expires $ 50.00/M
59,311Active Canadian Subs $115.00/M
25,76512M Canadian Expires $ 60.00/M
Fundraiser Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Rodale, Inc. is the leading publisher of magazines which provide actionable, authoritative and engaging health and wellness content.  This magazine's Masterfile has been built from each of their active titles which include Bicycling, Men's Health, Prevention, Runner's World, Women's Health Magazine, and former Rodale's Organic Life. Whether they are looking to eat smarter, run faster, live greener, or feel better, these readers look to Rodale to help improve their lives.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale, Inc. direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale, Inc. gives mailers the opportunity to target their true prospects who already reside within this powerful database.

Enhancements Available:                
 Adult Age
 Household Income                  
 Presence/Gender of Child  
 Home Owner/Renter                      

 Ethnic (inquire for additional selects):
  African-American
  Hispanic

 Religion (inquire for additional selects):
  Catholic
  Jewish
  Protestant

 Lifestyle/Interests (inquire for additional selects):
 Arts
 Theatre / Performing Arts
 Collectibles
 Coin Collecting
 Stamp Collecting
 Gourmet Cooking
 Low Fat Cooking
 Vegetarian Cooking
 Wine
 Crafts
 Sewing  
 Quilting
 Gardening
 Vegetable Gardening
 House Plants
 Bird Watching
 Home Improvement (DIY)
 Home Decorating
 Travel
 Foreign Travel
 Domestic Travel
 Woodworking
 Dieting/Weight Loss
 Nutrition
 Organic Products
 Self-Improvement
 Tennis
 Golf
 Bike
 Walking
 Yoga
 Hunting
 Fishing
 Equestrian
 Boating
 Reading
 Read Bible/Devotional/Religious/Inspirational
 Read Science Fiction
 Grandchildren / Grandparents
 Parenting
 Own a Cat
 Own a Dog
 Plus Size Women's Apparel
 Personal Investing
 History/Military
 Celebrities

 Ailments (inquire for additional selects):
  Allergies
  Arthritis   Diabetes
  High Cholesterol
  Homeopathic
  Orthopedic

 Charitable Donors (inquire for additional selects):
  Charitable Donors (General)
  Cultural Causes
  Animal Welfare
  Arts & Culture
  Children's Causes
  Health Causes
  International Aid
  Religious Causes
  Veterans Causes
  Environmental/Wildlife
  Political
  Democratic Donors
  Republican Donors


**Selectable by individual title - see separate data cards**

************** Fast Facts *****************
Average Age..............................52
Average Income......................$84,000
*******************************************
Usage:
American Life Insurance
Arthritis Today
BikeSourceOnline.com
Boston Globe, The
California State Automobile Assoc
San Diego Zoo
St. Jude Children's Hospital
Texas Highways
Texas Monthly
Tufts University
Yoga Journal
Related LGM Lists:
DELAWARE TODAY
CLEVELAND MAGAZINE - ACTIVE SUBSCRIBERS
CINCINNATI MAGAZINE
RODALE, INC. MASTERFILE
MEN'S HEALTH MASTERFILE
HEALTH ALERT NEWSLETTER
GREAT LAKES PUBLISHING - OHIO SUBSCRIBERS MASTERFILE
FRANK CAWOOD & ASSOCIATES ENHANCED MASTERFILE
NUTRITION ACTION ENHANCED MASTERFILE
LIFTBASE CONSUMER MASTERFILE
RODALE'S BUYERS
TIME INC. AFFLUENT MEDIA GROUP HEALTH & FITNESS
COASTAL LIVING MAGAZINE & ENHANCED
TIME INC. MAGAZINES ENHANCED MASTERFILE
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com