RODALE, INC. POLITICAL PARTY AFFILIATION MASTERFILE

3,014,130Active US Subs/Book Buyer $110.00/M
809,658Democratic Subs/Book Byrs+$ 16.00/M
450,449Republican Subs/Book Byrs+$ 16.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale gives mailers the opportunity to target their true prospects who already reside within this powerful database.

With the use of enhancement data available, Rodale has identified their customer's political party affiliation. These Consumers are also involved with politically affiliated charities as well.

Additional Counts:  
149,892  3 Month Democratic Subs/Book Buyers  
  3,404  3 Month Independent Subs/Book Buyers
 83,477  3 Month Republican Subs/Book Buyers
143,064  3 Month Subs/Book Buyers - Current
         Affairs Politics Interest
225,062  3 Month Subs/Book Buyers - Donate to
         Political Charities
  9,552  3 Month Subs/Book Buyers - Donate
         to Politically Conservative Charities
  4,967  3 Month Subs/Book Buyers - Donate
         to Politically Liberal Charities

STATE COUNTS
   Democrats   Republicans
AL    7,930       11,555
AK      903        1,173
AZ   11,567        3,607
AR   10,887        3,797
CA   83,538       24,756
CO   19,433       18,241
CT   12,997        7,433
DE    4,245        2,545
FL   60,271       48,710
GA   19,827       16,244
HI    2,027          336
ID    2,931        2,961
IL   36,346       16,111
IN   12,180        8,337
IA    6,981        8,903
KS    5,335        4,151
KY   17,965        4,248
LA   18,092       10,709
ME    5,102        1,517
MD   21,821        7,245
MA   25,236        6,071
MN   15,653        5,258
MS    9,517        3,588
MO   16,048        7,755
MT    2,174          539
NE    3,363        6,745
NV   10,032        7,590
NH    3,586        3,242
NJ   22,544       13,383
NM    4,648        1,694
NY   63,317       39,818
NC   41,892       29,025
ND    1,567          253
OH   45,430       30,337
OK   14,176       11,957
OR   13,767        2,659
PA   37,533       11,175
RI    4,715        1,222
SC    8,717        5,996
SD    1,493          349
TN   13,195        5,930
TX   46,597       17,346
UT    3,508        8,129
VT    1,267          339
VA   20,293        8,100
WA   16,802        5,866
DC    4,433          472
WV    3,967          566
WI   18,663       15,487
WY    1,220          469  

 
**Selectable by individual title - see separate data cards**

************** Fast Facts *****************
Average Age..............................53
Average Income......................$60,000
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For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com