RODALE, INC. POLITICAL PARTY AFFILIATION MASTERFILE

728,890Active US Subs/Book Buyer $110.00/M
394,830Democratic Subs/Book Byrs+$ 16.00/M
163,801Republican Subs/Book Byrs+$ 16.00/M
Fundraising Rate $ 75.00/M
Non-Affinity Catalog Rate $ 80.00/M
Insurance Rate $ 75.00/M
Through their leadership in direct response marketing, Rodale, Inc. continues to be the authoritative source for trusted content in health, fitness, and wellness.  They publish many well-known magazine titles including  Prevention Magazine, Women's Health, Men's Health, Bicycling, and Runner's World. In addition to their widely read titles, Rodale publishes highly acclaimed books and DVD's on health, fitness, cooking, gardening, the environment, and more.  Recent bestsellers include 24 Hour Pharmacist, Joey Green Cleaning Magic, and the Ultimate Shortcut Cookie Book.

The Rodale, Inc. database has been enhanced with Equifax, Ethnic Technologies, Experian, Infobase, and Morbank data to offer the strongest information available on the market today. Also included in these enhancements is data from the Rodale direct mail survey responders which add another dimension to this overlay.  By combining Rodale's RFM data with these enhancements, Rodale gives mailers the opportunity to target their true prospects who already reside within this powerful database.

With the use of enhancement data available, Rodale has identified their customer's political party affiliation. These Consumers are also involved with politically affiliated charities as well.

Additional Counts:  
170,157  3 Month Democratic Subs/Book Buyers  
  3,273  3 Month Independent Subs/Book Buyers
 87,464  3 Month Republican Subs/Book Buyers
141,604  3 Month Subs/Book Buyers - Current
         Affairs Politics Interest
223,079  3 Month Subs/Book Buyers - Donate to
         Political Charities
 11,500  3 Month Subs/Book Buyers - Donate
         to Politically Conservative Charities
  5,732  3 Month Subs/Book Buyers - Donate
         to Politically Liberal Charities

STATE COUNTS
    Democrats   Republican
AL       6,386        9,164
AK         723          953
AZ      10,231        3,130
AR       8,914        4,317
CA      71,573       21,899
CO      17,208       15,623
CT      11,158        6,390
DC       3,845          485
DE       3,804        2,216
FL      48,918       41,719
GA      17,697       13,817
HI       1,709          302
ID       2,422        2,394
IL      31,716       13,250
IN      10,424        6,869
IA       5,740        7,302
KS       4,310        3,508
KY      14,032        3,374
LA      13,235        8,246
ME       4,078        1,217
MD      16,733        5,551
MA      21,601        5,307
MN      12,878        4,301
MS       7,397        2,983
MO      13,040        6,108
MT       1,702          437
NE       2,670        5,296
NV       8,222        6,085
NH       2,916        2,506
NJ      18,171       10,647
NM       3,686        1,295
NY      55,040       33,430
NC      34,770       24,904
ND       1,213          191
OH      35,218       28,255
OK      11,359       10,136
OR      11,497        2,287
PA      31,604        9,824
RI       4,144        1,140
SC       7,629        5,252
SD       1,154          306
TN      10,865        5,092
TX      40,126       14,500
UT       2,939        6,490
VT       1,004          267
VA      16,785        6,813
WA      13,745        4,898
WV       3,080          472
WI      14,711       12,240
WY         847          343


 
**Selectable by individual title - see separate data cards**

************** Fast Facts *****************
Average Age..............................53
Average Income......................$60,000
*******************************************
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TEN: THE ENTHUSIAST NETWORK REPUBLICANS & DEMOCRATS MF
NUTRITION ACTION ENHANCED DEMOCRAT SUBSCRIBERS
LIFTBASE CONSUMER MASTERFILE
LIFTBASE CONSUMER MASTERFILE: POLITICAL
TRUSTED MEDIA BRANDS - POLITICAL MASTERFILE
HEALTHY DIRECTIONS POLITICAL PARTY MASTERFILE
MEREDITH POLITICAL PARTY MASTERFILE (FRMLY TIME INC.)
For list recommendations, contact:
Sheryl Benjamin; sheryl.benjamin@lakegroupmedia.com
To place an order, contact:
Nancy Arbuco; nancy.arbuco@lakegroupmedia.com